Achieving your clients' hair goals just got easier with Clairol Professional Creme Permanente. New ash, warm brown, intense red and violet shades are now available with the same Soy4Plex formula you know and trust. Clairol Professional Creme Permanente nourishes and smooths as it colors for deeply conditioned, healthy-looking hair you can feel right at the sink. And the best part? It provides 100% gray coverage with long-lasting, natural-looking results.
 

Clairol Professional Creme Permanente New Shades

4A Light Cool Brown
 

4BB Light Chocolate Brown
 

5BB Lightest Chocolate Brown
 

3V Medium Violet
 

4VVR Lightest Intense Violet Red
 

5RRV Lightest Intense Red Violet
 

Coloring with Clairol Professional Creme Permanente in three simple steps

1. Mix equal parts Clairol Professional Creme Permanente with Clairol Professional Creme Permanente  Volume Developer.
2. Process for 30 minutes. For maximum gray coverage, process up to 45 minutes.
3. Rinse thoroughly and style.