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Pro2Pro® Learn, Create & Innovate

Pro2Pro is an online resource center dedicated to enriching the careers of licensed beauty professionals.

Intro to Permanent Waves

The permanent wave renaissance is showing no signs of slowing down, so if you’ve been avoiding texture services (or maybe you could just use a refresher), it’s time to get on board! A good place to start? Join Judi Isom, Tressa Professional Director of Education and texture expert, for a 30-minute demo, during which she’ll review the properties of all waves and the mechanics of waving, explain the differences in wave types and the curl expectations of each, plus review texture, density and tensile strength.

In this FREE class you will learn:

The proper wave choice for each client and situation
How to conduct the sink or swim and IT test
How to choose the proper wrap and tools
Sectioning techniques, tool placement

WATCH: Intro to Permanent Waves

Judi Isom

Judi ISOM

Tressa Professional Director of Education

At heart, Judi is a hairdresser with a passion for education. Judi knows the importance of understanding the “why” behind the “how.” Breaking down information in a way anyone can understand is the focus of her educational programs. It’s her mission to mentor and nurture up-and-coming educators by cultivating and sharing their individual skills and talents - growing together as a team and elevating each other is key. Her tenure in the beauty industry includes a 25+ year career behind the chair. Her contributions to photo shoots and trend collections have been published in Modern Salon and used in numerous advertising campaigns. Judi’s journey from educator to platform artist has afforded her the unique experience to establish a specific career path for burgeoning talent.

Published on 03/20/2023

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