10 Ways To Boost Salon Sales

Gift cards and certificates

About 100 billion dollars are spent every year on gift cards. It is one of the most popular types of gift to give. It’s easy, and the recipient can choose what they want instead of the giver having to take a guess. Offering gift certificates at your salon should be a no-brainer. Not only should you carry them at the salon but you should be offering them for purchase off of your website to make it even more convenient.
 

Referral program

Your clients love your salon, and they keep coming back for services. Well, offer them a reward for referring clients. The more friends they send to your salon, the deeper discount they can earn. Or perhaps a free service from a limited ‘menu.' The sky’s the limit. Also, consider offering a first visit discount to those new referrals.
 

Call old clients

Ms. Smith hasn’t made an appointment in over six months? Well, it’s time to call her and see how she’s doing. While you have her on the phone, schedule her for a cut, color, and highlights!
 

Expand your offerings

Yes, you already offer a broad range of services available to your clients. But, what if you could bring in an esthetician, or someone who specializes in waxing? Paraffin treatments. Brow shaping. Consider what you already have on board and look into what you don’t. Those extra services could bring in a lot of additional revenue.
 

Create a niche for yourself

Specialize in bridal. Go green. Offer on-trend bright, neon or pastel hair color. Analyze what your competition is doing, and find a way to set yourself apart from them completely.
 

Increase visit frequency

When your clients come to check out after their appointment, pre-book their next appointment. Instead of scheduling them for four or six weeks out, do it a week sooner. Don’t ask, tell. Do not give the client an opening to say ‘no.' Instead, gently tell them what they need.
 

Upsell

This is a sales tactic used in virtually every business, from retail to restaurants. Upselling means offering your client additional, and perhaps more costly services, to add onto what they’ve already come to the salon to have done.
 

Be social

Social media, Instagram and Facebook, in particular, are great places to entice and engage new clients actively. Host contests and giveaways on your social media channels and see how many appointments you can book! Don’t be afraid to boost your posts, your salon’s ad will get seen by more eyeballs.
 

Retail products

Turn your salon into a one-stop beauty shop. In addition to haircare products, there are many items of value to your clients that complement your services. Section off a corner of your salon and transform it into a small boutique, showcasing electricals like dryers, curling irons and flat irons. Limited on space? There are a variety of salon retail displays that easily fit on the counter. Nail Polish. Brushes. Or maybe a selection of lashes and brow pencils/shadows. These can all be purchased at wholesale prices and resold at a healthy profit margin.
 

Increase your prices

Even if you raise your prices by a couple of dollars, that’s a couple of dollars extra per customer that will benefit your bottom line. Yes, it may be a difficult step to take, but it doesn’t have to be drastic. And, as long as you’re transparent with your customers, it shouldn’t backfire.