Facebook Live - Oversize, Texturize, Accessorize

Bailey's Products and Tools

• Sebastian Reset Shampoo 
• Sebastian Preset Conditioner 
• Sebastian Potion 9 Treatment 
• Sebastian Dark Oil 
• Sebastian Texture Maker 
• GHD Platinum+ Styler 1"
 

Terry's Products and Tools

• Sebastian Reset Shampoo 
• Sebastian Preset Conditioner 
• Seb Man The Cooler  
• Seb Man The Dandy  
• Seb Man The Fixer   
• GHD Mini Professional Styler 0.5"

Matthew Luce has been working in the salon industry for over a decade. After graduating in 2004 from Design’s School of Cosmetology in Paso Robles, California, he trained at Vidal Sassoon San Francisco in the ABC method of cutting. He then went on to Oxenrose Salon, in San Francisco’s Hayes Valley, to learn advanced coloring and styling techniques, continuing to develop his personal style and aesthetic. Matthew soon became the Education Director, coordinating all outside education, as well as training and inspiring new talent.

In 2013, Matthew joined Sebastian Professional’s Urban Design Team where he was certified in Sebastian's 9 Cutting Techniques. As a Brand Educator, he traveled throughout the west coast educating at salons and beauty schools. Matthew has entered in national competitions such as Wella Professional's Trend Vision and Sebastian Professional's What's Next Awards (where he competed as a finalist in 2014), as well as mentoring stylists in competitions.

In 2015, Matthew decided to make a professional move to Los Angeles, CA where he worked as a Top Stylist at The Wella Salon. One year later, he was certified as a Trainer in Wella Professionals Cut Craft cutting program. As his training continued, Matthew was cross-trained on the Wella Professionals Portfolio. He took on a full time education role as a Business Education Manager for System Professional in 2017, developing his technical skills as well as leadership and management skills. As an Education Manager, Matthew facilitated classes and trainings, recruited new talent and coordinated relationships between education and salons.

Now, as a Field Signature Artist for Coty Professional, Matthew facilitates seminars for top accounts, manages and trains the Brand Education team, and continues to gain and grow new and current business. Matthew is passionately professional and is constantly training and developing the newest techniques and trends. He maintains a small clientele and regularly assists Los Angeles' top editorial artists for shoots and fashion shows.