How To Inspire Salon Visits With Instagram

Set Up Your Profile

Sorting your towels by white, light, and dark allows you to use various cycle types and temperatures to get the best clean. This practice also decreases the chances that darker towels will bleed onto lighter or white towels.
 

Find Your Voice

Tell users about what makes your salon or services unique, speaking conversationally and authentically. Create a custom hashtag with your salon name.
 

Make It Visual

Share attractive, fun or compelling photos to spark interest about what’s happening in your salon.
 

Engage Your Audience

Make your spa or salon stand out on Instagram by running contests, giveaways and specials for followers. Offer tips on hair styling, nail care or product use.
 

Take good photos

It’s important to post crisp, clear salon photos on Instagram.

• Consider investing in a good camera.
• Make sure subjects are in focus.
• Take more than one photo if possible.
• Test shots around the salon to find the best lighting.
• Play around with indirect natural light.
• Vary the types of photos and subjects captured.

Include your team

Professionals make the salon run, so they should be included in your salon social media.

• Share striking hair color results, mentioning your color expert.
• Introduce a professional who’s joined the salon.
• Find out which team members have their own feeds and what they’re posting.
• Periodically like and comment on posts within your network

Show your skills

Visual images, such as before and after hairstyle or makeup photos, showcase your skills and highlight trendy looks. Instagram is also ideal for seasonal posts. You can feature updos during the holidays or short styles to beat the summer heat.
 

Post uniquely to each platform

You’re able to connect your Facebook and Twitter accounts, but try to share unique content on each platform. A client could follow you on both.
 

Involve your clients

Ask clients if they would like to have a salon photo taken, and have them sign a model release. Tell them how the photo will be used. Clients may also want to take selfies of their styles and share them on their feeds.
 

Salon selfies are visual testimonials that boost your Instagram profile! So make it simple for your clients to take and share photos by setting up a salon selfie station. Create a special space for customers to capture a photo of their trending style, hair color or makeover. The station will encourage clients to post photos that include the stylist’s and salon’s name. Consider these tips when setting up a station:
 

• Choose a location with natural light or use light bulbs with a natural color temperature. If your salon has the ability to dim its bright lights, make use of this when lights are overpowering.
• Set up a dimmable ring light on an adjustable stand. It adds a soft glow around the face when the subject is standing or seated in front of it.
• Use a white wall as a background or order an attractive backdrop.
• Have your background feature a logo, business name or salon hashtag. This information can be displayed as a sign, wall art or a logo on a backdrop.
• Put props in the station for fun or dramatic photos. Make device holders available.

If space doesn’t allow a selfie station in the salon, place a small sign in your booth with your Instagram handle - a chalkboard one could be a fun option. Or encourage clients to show off their style with mirror selfies. When clients take and post photos themselves, you can skip the model release form. However, if you take the photo and post it on your feed, a release form is required.