OPI Downtown LA - Fall '21 Collectionfeaturing OPI
Color us inspired with OPI's Fall '21 nail collection - Downtown LA! Drawing from the city's historic architecture, sprawling street art, and open sky, OPI Downtown LA is a spectrum of rich, vibrant hues. With 12 colors ranging from trans-seasonal to the dramatic, the Downtown LA Collection offers a versatile palette in three different formulas: OPI Nail Lacquer, OPI Infinite Shine and OPI GelColor.
Gender-fluid hues of lilac and pink (Graffiti Sweetie, (P)Ink on Canvas) mix with warm autumn tones of metallic rose and rich auburn brown (Metallic Composition, Espresso Your Inner Self). Bold hues of raspberry, cherry red, plum and green pine (7th & Flower, Art Walk in Suzi’s Shoes, Violet Visionary, My Studio’s On Spring) are counter-balanced by post-punk dusty and dark shades of blue and gray (Isn’t it Grand Avenue, Angels Flight to Starry Nights, OPI DTLA, Abstract After Dark).
“This fall, we’re continuing our hometown 40th anniversary celebration and exploring an area of the city that’s been shaped by the heritage of many cultures - downtown Los Angeles,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With this collection, we’ve blended historic Downtown LA with new revival; this concept is epitomized by the shade Abstract After Dark, which is an updated version of Lincoln Park After Dark, OPI’s iconic vampy dark hue. Inspired by the glittering nights of Los Angeles, this new shade pairs deep hues of blue and purple with the shimmering sparkle of sunset along the city skyline.”
Great for salon retail, Marlo Beauty Supply is offering the Downtown LA Collection in OPI GelColor, OPI Infinite Shine, and OPI Nail Lacquer open stock, as well as retail displays. OPI Infinite Shine has a retail value of $13.00 and OPI Nail Lacquer has a retail value of $10.50. There is no better way to easily boost income than adding products from OPI to your salon or spa. OPI Nail Lacquer and OPI Infinite Shine are excellent upsells for any service - from mani/pedi touch-ups between salon visits to impulse buys for clients who have booked hair appointments and want to complement their look for fall!
OPI GelColor provides a salon-perfect finish with up to three-week wear, while OPI Infinite Shine offers a high-shine finish and traditional lacquer application. OPI Nail Lacquer features a highly-pigmented, rich formula for even application without streaking.
OPI DOWNTOWN LA SHADES
A shimmery rose gold that’s a sketch of your imagination.
Make a statement with this perfectly sweet creme lilac.
(P)Ink On Canvas
A pastel creme blush for your own interpretation.
Espresso Your Inner Self
Bring out your inner artist with a deep espresso brown
7th & Flower
Bloom into a magenta motif with this ode to Downtown LA
Art Walk In Suzi's Shoes
A crimson creme red made for walking into galleries.
Isn't It Grand Avenue
Channel museum nights with this intensely dark navy blue
Angels Flight To Starry Nights
Twinkle with a shimmery wash of dusky cool blue.
A deep downtown gray you’ll absolutely fall for.
Abstract After Dark
A shimmery midnight purple that will spark your creativity
Hue will be posing in this rich violet creme.
My Studio's On Spring
A lush, deep green that’s a work of art.