Dance into the summer season with new Neons by OPI! Inspired by electronic dance music (EDM), OPI offers six new statement-making hues in bright, bold colors for Summer 2019. This on-trend OPI Neon collection features a rainbow of vibrant neon hues, including yellow (PUMP Up the Volume), orange (Orange You a Rock Star?), purple (Positive Vibes Only), teal (Dance Party ‘Teal Dawn), blue (Music is My Muse) and hero shade pink (V-I-Pink Passes).
“In conceptualizing this collection, we looked toward EDM culture, which really celebrates being bold and energetic,” explains OPI Global Director of Color Collections Jill Bartoshevich. “The EDM concept of PLUR - Peace, Love, Unity & Respect - aligns perfectly with our own brand heritage, which focuses on how color connects us and allows wearers to express their emotions. Neons by OPI exemplifies some of the messages you can send with color - from joy and love to peace and acceptance.” “Additionally, neons are HOT for summer!,” adds Bartoshevich. “Whether you wear these shades on fingers or toes, at the beach or by the pool, neons are fun and playful.”
In addition to the 6 open stock shades, there are a variety of salon retail options available: OPI Gelcolor and Lacquer Duo packs, OPI nail lacquer mini kits, and larger OPI Nail Lacquer 16-piece and 36-piece chipboard displays.
A bolt of neon yellow ‘bright’ off the tour
This ‘a-peeling’ orange is sure to rock your world
You’re a VIP - Flash your fuchsia nails to be escorted to the front row
Good vibrations. A neon purple that explodes with colors
Dance all night long with this surreal teal
A blue to embody free spirit and unite music with color