The Secret to Saving Your Business During the Pandemic
A Beauty Pro’s RealityLike many of you, I expected COVID-19 to be a few weeks of disruption and then a return to normal. I started off with an “I got this!” self-motivating attitude. I repeated the mantra, “This too shall pass,” over and over in my head. However, as the weeks progressed, my anxiety crept in and I could barely breathe. Not having control of my business was opposite of what it meant to be an entrepreneur. But even with the shutdowns and new regulations, I had a sheer determination to succeed.
An Idea of How to Get Through It
We all know the cliché “there is light at the end of the tunnel.” And while the current view of this pandemic tunnel may not be fully lit yet, I have found that selling retail has helped me find joy - not to mention helped keep my business alive - during this very challenging time. Here are some tips to creating another stream of income within your beauty business... and a socially distanced one at that!
Kits are Where It’s At!
Kits are the easiest way to bundle necessity items for your clients who still may be uncomfortable with being in your salon or spa, as well as those who need products in between services.
Marlo Beauty has tons of products you can turn into kits, as well as fully assembled retail kits, ready for you to sell. They also offer free shipping, so you can keep costs down. Bonus! If you order before 2 p.m. EST, Marlo Beauty will ship the same day. Finding a distributor with great prices, great customer service and quick shipping can feel like finding a unicorn - it’s the perfect recipe for success.
Need A Kit Suggestion?
Check out this At-Home DIY Pedi Kit, which can be assembled with three products from Marlo Beauty.
• Nail brush
• 4-sided buffing block
• Orangewood stick
• Plastic cuticle pusher
• Black nail file 100/180 grit
• Toe separators
2 Flowery Swedish Clover Fot File Disposable Pad System Kit
This disposable pad foot file system is phenomenal. With an anti-slip handle and replaceable grit pads, heels can easily be exfoliated.
• (1) Plastic 7” core
• (5) 100-grit pads
• (5) 180-grit pads
3 Voesh Pedi in a Box Deluxe (4 Step Kit)
This treatment includes a Sea Salt Soak, Sugar Scrub, Mud Masque and Massage Cream, with each product individually packed with the right amount for a single pedicure. It comes in 14 different fragrances/treatments.
All of these items cost you between $10 - $11. Add your markup, and your retail range could be between $21 - $29 for this kit!
And Then There’s the UpsellYou can upsell replacement items, as some of them are 1x-use disposables. For example, clients who have purchased the At-Home DIY Pedi Kit would need the Flowery Fot Fil Easy Peel Pro Pads Combo Pack to replenish the grit pads. To create a deluxe kit, you could also add a few seasonal polishes, a top/base coat combo (like the Seche Vive Top Coat & Clear Base Coat Duo Pack) or metal implements like nippers and nail clippers.
Get creative, and ask your clients what they want and take pre-orders. Don’t fall into the trap of feeling like you don’t want to charge clients for things they can get on their own. Think of it this way: when you go to the store there is more than one brand of ketchup, and that has never stopped anyone from offering a similar product.
Use Your Expertise
When putting kits together, figure out your cost and retail price ahead of time by totaling your cost to purchase, and then add your markup. Remember, you’re selling convenience along with product expertise. You want to be reasonable and also valuable; attach info sheets or give links to how-to-videos to help out your DIY-challenged clients.
You Got This!
This is a challenging time for all of us, but everyone understands you’re not competing with big box stores. As we all change and adapt, give your clients the opportunity to support you through retail. And let an amazing distributor like Marlo Beauty that offers phenomenal pricing, speedy shipments and an array of products help you. As you continue to illuminate your path as a beauty pro, remember: you got this!
Joy A. Johnson (@nailsfacesofjoy), based out of the Washington, D.C. metro area, is a multi-licensed beauty professional, adjunct professor, international beauty educator, published author, and the proprietor of Nails & Faces of Joy Spa. In the beauty business for over 10 years, Joy currently serves as an International Educator and Corporate Trainer for American International Industries and is a beauty contributor to Cosmobiz magazine. She is also the owner/operator of a consulting firm, which assists and trains salon owners and their staff in creating and/or refining a lash, nail and skin care department within their business.