Why Salon Owners And Clients Love Single Use Packets
Jenna Ott Carroll was conducting a routine training, demonstrating Voesh manicure and pedicure products for a salon’s nail techs. It’s not complicated, according to Carroll, the brand’s Master Educator - just open the individual service packet and do your thing! The packet contains everything you need, all measured out for a single service.
One of the nail pros was astonished. “Do you know how much time and energy you just saved me?” she asked Carroll. Well, yes, she does know. That’s part of the reason Carroll and Marlo Beauty Supply are so excited about Voesh products.
“You can see the anguish leave their faces when nail technicians realize the benefits of Voesh over a traditional nail service,” says Carroll, who’s also a salon owner. “They no longer have to waste time and energy pumping product into a little ‘ketchup cup’ for each client. The nail tech can just come to work, grab a Voesh packet and deliver the service. I’ve had technicians hug me after training!”
Savings: Time, Energy, Space, $$$
Along with time and energy, space is the third savings for salons that use Voesh. To be cost-effective, traditional manicures require the inventory of jugs of aroma plus separate bottles of soak, scrub, mud mask, lotion and cuticle softener. All of this is replaced by the compact, unobtrusive Voesh packets.
Carroll says the space savings particularly accommodates mobile technicians’ needs. “Let’s say you get to a client’s house, and she’s changed her mind. Instead of the green tea pedicure she booked, she now asks for a grapefruit pedicure. It’s physically impossible to carry around a jug for every aroma you offer, in addition to everything else you’ll be using for that manicure. So you would have to inform her that you do not have grapefruit with you - unless you use Voesh! Each Voesh packet weighs just ounces, so you can easily pack all eight Voesh aromas in your bag.”
Every cosmetologist knows how much product goes down the drain and, with it, a percentage of your profits. This waste occurs whether you’re mixing hair color, reaching the bottom of a pump container or measuring nail product. And don’t forget the half-used jars and bottles you forgot about and the full ones you discard when you notice that the expiration date has passed! Voesh individual packets eliminate the waste problem. Each packet contains pre-calibrated and measured product, and the vacuum packaging means that expiration dates are years into the future. Even an opened packet stays fresh for 18 months. All of that is money saved!
Voesh further cuts your inventory costs, because you’re no longer buying in quantity through large containers. You can order and store as much or as little of each aroma as you like while still presenting an extensive manicure menu to clients.
“It takes a total investment of only $50 to carry all eight aromas in four nail service categories,” Carroll says. “That’s the entire Voesh line. Salons and solo nail techs have never had this option before. They love Voesh for this reason alone!”
The Client Experience
Clients, too, enjoy the advantages of a single-packet service. At Carroll’s spa, EyeSalons in Greensboro, North Carolina, she receives grateful feedback from guests.
“Our clients are amazed at the freshness of the product,” she reports. “Each client knows that the product used on her has not been used on anyone else. Clients see you open the packet right in front of them. That’s very powerful. Clients truly value the cleanliness of the procedure, and they appreciate the high quality of the product. Our guests tell me their skin feels soft and stays soft for a long time.”
Both clients and nail techs appreciate the natural ingredients in Voesh products. “At the ingredient core, Voesh uses all natural extracts,” Carroll notes. All Voesh products are vegan and developed with no gluten, parabens, phthalates, mineral oil, synthetic sulfates or triethanolamine.
“The line is created with a lot of integrity,” she concludes. “What sets Voesh apart is that it ensures a convenient, sanitary, high-quality, consistent delivery of results each and every time.”