ABBA

ABBA’s steadfast and dedicated commitment to clean beauty shines through each and every one of its initiatives, from its production process to the ingredients used in the products.. The 100% vegan, gluten free products combine the qualities of quinoa, barley and soy to deliver simultaneously transformative and gentle results. All ABBA products are paraben free and are not tested on animals, ensuring your clients can keep their hair - and their conscience - clean.

ABBA pushes the boundaries of what it means to be a clean beauty and continually delivers performance without sacrificing purity.
 

Why Choose ABBA Hair & Beauty Products

ABBA beauty products cleanse and protect all hair types, from thick and curly to fine and straight, as well as chemical- and color-treated hair. Their products revitalize hair, bringing back its natural luster and shine without the use of harsh or damaging chemicals. They reinfuse hair with moisture, soothing dry hair, and return volume, shape and structure.

In addition to offering vegan, gluten-free, paraben-free and cruelty-free products, ABBA provides beauty professionals with extensive educational resources you can use to advance and improve the services you offer to your discriminating clientele.
 

ABBA Hair Perm Products

Along with the clean ingredients, ABBA has a specially formulated, low ammonia, hair perming product called the True Shapes Acid Wave. The ABBA True Shapes’ low ammonia formula helps to strengthen and condition your client’s hair while also keeping it silky and improving elasticity. This product can be used on normal, tinted, and even highlighted hair which makes it not only a better perm option for your client’s hair, it is also a more versatile product for you.
 

Why Buy from Marlo

Marlo has over 40 years of experience delivering reliable products to hardworking cosmetology professionals and students. We combine all our product offerings with lightning-fast, dependable shipping and a guarantee of friendly, knowledgeable and responsive customer service dedicated to one-on-one interaction.

On top of industry-leading, wholesale prices, we also provide excellent product availability at virtually all times, ensuring that the product you need is in your hands exactly when you want it.