Professional Hair Color

Professional Hair Color for Salon Professionals

The art of hair coloring requires both vision and professional-grade hair coloring products that deliver consistent, vibrant results. At Marlo Beauty Supply, we understand that as a licensed stylist, your business depends on the quality of coloring products you use for every client who sits in your chair. Our extensive collection of wholesale professional hair color and hair dye products represents the top color tech, sourced directly from industry-leading brands that salon professionals trust. Whether you're creating subtle highlights, giving your client dramatic transformations or seeking perfect gray coverage, our expansive inventory ensures you'll find exactly what you need to bring your vision to life.
 

Wide Selection of Professional Hair Color Products

Our professional hair color selection includes a wide variety of formulations to meet every coloring technique and client need. From permanent and demi-permanent cream colors to liquids, gels and professional powder color, we stock the full spectrum of hair coloring products that professionals rely on daily. Each product in our carefully curated collection is selected for its performance, reliability and ability to deliver beautiful results.
 

Shop All Your Favorite Hair Color Brands

Discover premium professional hair color lines from renowned brands including Clairol Professional, Scruples, Wella, Watercolors Hair and Tressa Professional. These trusted names have pioneered innovations in hair color technology, offering advanced formulations that provide superior gray coverage, fade resistance and dimensional color that maintains its vibrancy between appointments. For stylists who demand excellence, these brands deliver the perfect balance of artistry and science in every application.
 

Why Professional Stylists Choose Marlo Beauty Supply

For over 45 years, Marlo Beauty Supply has been exclusively serving licensed professionals with uncompromising dedication to quality and value. Our team works tirelessly to secure the best wholesale prices on the best professional brands, allowing you to maximize your salon's profitability without sacrificing quality. We understand that your business success depends on having reliable access to premium hair color products at competitive prices. Additionally, our distribution center is fast, efficient and well-stocked, ensuring your color bar never runs empty. With direct shipping to your door and consolidated ordering for easy tracking, we simplify your supply chain so you can focus on what you do best—creating beautiful hair transformations for your clients.
 

Frequently Asked Questions About Professional Hair Color

What's the difference between permanent, demi-permanent and semi-permanent hair color?

Permanent hair color contains developers that open the hair cuticle to deposit color that lasts until hair grows out. Demi-permanent color partially penetrates the hair shaft for color that typically lasts 24-28 shampoos. Semi-permanent color coats the outside of the hair shaft and generally lasts 8-12 washes, gradually fading with each shampoo.
 

Which professional hair color brands offer the best gray coverage?

Clairol Professional and Wella are particularly renowned for their exceptional gray coverage capabilities. These professional brands contain specialized pigments and conditioning agents that ensure even color deposits on resistant gray hair while maintaining hair health and shine.
 

How do I choose between cream and liquid hair color formulations?

Cream color formulations provide excellent control during application and are ideal for precision work and covering gray hair. Liquid color tends to penetrate more quickly and evenly throughout the hair and is particularly effective for all-over color application. Your choice should be guided by the specific technique you're using, your client's hair type and condition, and your personal preference.
 

Can I mix different brands of professional color or developers?

We recommend using color and developers from the same professional system to ensure predictable results. Each brand formulates its products to work together chemically, and mixing systems can lead to unexpected results or potential damage to your client's hair.