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10 Things We Love About Scruplesfeaturing Scruples


Scruples - the cult favorite hair care and hair color brand behind countless innovations in color, styling and texture - is now available at Marlo Beauty Supply! As a family-owned business with a focus on the beauty pro and a long history of consistency and integrity, Scruples is a natural fit for Marlo Beauty! Whether you’re a superfan or new to the brand, check out these 10 reasons we’re excited to welcome Scruples to marlobeauty.com.
1. They’re Always Focused on the Pro
Scruples is dedicated to protecting and provisioning the professional beauty industry, and part of that is keeping hair pros equipped with the latest techniques, the most advanced products and a deep foundation of industry knowledge and skill. Scruples knows this: they have always been an education-based company, and their number one goal is the growth and improvement of both you and your business - period.
2. Scruples Hair Color Systems are Extremely Versatile
Scruples is all about maximizing your profit without taking up all your storage space. You can play around with the gel hair colors to achieve countless shades. The creme colors result in a stunning opalescent look with all the vibrancy of an opaque color and the shimmer and shine of a translucent color. And some Scruples products play double duty, lifting and toning at the same time. Hair pros are artists first and foremost, and Scruples has you covered with an extensive and customizable palette of paints.
3. Blazing Lights is a Trending Favorite
Blazing Lights has a cult following, and it’s easy to see why it’s one of Scruples’ most popular lines. Blazing is the first patented product that can lift up to 7 levels AND simultaneously deposit color on both natural and color-treated hair. The 5 unique gel colors in the Blazing line can be mixed for a whopping 19 highlight shades, and controlled lifting action prevents over-lightening and unwanted tones. Think about all the time and shelf space you can save!
4. Hair Styling Products and Color Products Go Hand in Hand
Hair pros multitask every day, and no matter what service you’re performing, Scruples makes it easy to switch between hair products that work together flawlessly. Color-safe styling, complementary fragrances and the inclusion of a powerful bond builder across the whole Scruples portfolio are just some of the ways that these products work in tandem.
5. Scruples Prioritizes Hair Health
Scruples knows that healthy hair is key to any cut, color and style. Their shampoos and conditioners revitalize hair, giving you a clean canvas for services that help your clients look and feel their best. Quick Recovery Leave-in Conditioner detangles and protects from heat, Renewal Hair Therapy Polish nourishes dry hair and seals the cuticle and Hypershine Repair Spray smooths and conditions with argan oil. And for flaky scalps, Clearet Dandruff Shampoo is a gamechanger.

Perms continue to (re)gain popularity, and Scruples is making waves in the perm space with Texture Fusion. Designed to give clients permanent texture without the harsh effects of a high-alkaline box perm, Texture Fusion is a unique texturizing product that allows you to safely treat the hair more frequently than traditional perms. But Scruples’ texture game doesn’t end there; they have a full line of hair perm products, from conditioning to acid to buffered alkaline perms.

7. PBX is Revolutionary
Every single Scruples product is built around their Protective Barrier Complex (PBX). A bond builder that provides intense restorative and protective properties to defend against damage, PBX is also able to deeply condition while restoring moisture, elasticity, integrity and inner strength to hair. PBX tech provides UV absorber hydrolyzed proteins and silicone conditioners that shield hair color molecules, encircle them and deposit them into the hair shaft. The result is beautifully-conditioned hair with incredible shine and color!
8. Scruples Hot Tools are Pretty AND Powerful
Scruples carries three sleek, sturdy tools in their Integrity Tools line: a blow dryer, flat iron and multi-use styler. Utilizing ceramic elements, infrared heating and precise temperature adjustment settings, these tools heat up fast and keep temperature steady, giving you unmatched control for every look and hair type. All three tools come in a deep metallic red and look fantastic, whether they’re in your hand or side-by-side at your station. All three tools are coming soon to Marlo Beauty!
9. Scruples’ Director of Creative Education is an Industry Legend
William Whatley has been a formative presence at Scruples for years, and is now positioned as Creative Education Director. From hosting FOX’s Ambush Makeover, styling celebs like Christina Aguilera and Pink, popping up in People Magazine and Modern Salon, or giving back through his work with the American Cancer Society and the Boys and Girls Club, there is no one better equipped to educate and support stylists than William!
10. Scruples is a Family Business
Scruples has been a family-owned and operated business since 1983 and has remained dedicated to their core values of service, professionalism and integrity for more than 40 years. In that time they’ve continually pioneered products and solutions for the beauty community, building a culture that anticipates and aligns with the needs of the professional cosmetologist.
If you’re as excited as we are for the arrival of Scruples at Marlo Beauty Supply, head to marlobeauty.com to shop the selection of Scruples hair care, hair color and tools today!



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