2025 Hair Color Trends

We’re officially halfway through the year, and our beauty pros are weighing in on what’s hot in haircolor now, plus their predictions for the rest of the year. If these colors aren’t on your radar, study up so you can be prepared for every color your clients throw at you! You’ll recognize some recent faves and new hues, and we’ve got your covered for it all. Here are the top haircolor trends of 2025…so far!

1. Butter Blonde

When your client asks for the elusive “perfect blonde”...it’s most likely Butter Blonde! Rich and creamy, this soft, golden hue looks naturally sunkissed (think Sabrina Carpenter). Ideal for those with neutral to warm undertones, the buttery finish looks effortlessly chic. If Quiet Luxury had a haircolor…this would be it.
 

2. Mushroom Brown

Earthy and ashy is the name of the game when it comes to achieving the perfect Mushroom Brown. Equal parts cool and natural, this hue starts with an ashy brown base with hints of taupe and gray. It falls somewhere between blonde and brunette, making it ideal for clients who want something trendy, but muted. 
 

3. Strawberry Brown Balayage

We will never know if blondes truly have more fun…but Strawberry Brown balayage might be the most fun hue to do. Using balayage for this trend helps the Strawberry Brown look more lived in and natural. Keep roots a bit darker, and hand paint copper/red hues throughout your client’s hair. The end result should look sun-drenched and full of depth.
 

4. Jewel-Toned Hair

Bejeweled takes on a whole new meaning with this season’s hottest haircolor hues. Sapphire blues, emerald greens and amethyst purples are making salons shimmer this Spring! For your clients who want to stand out and aren’t afraid of color, opt for rich, vivid shades. Try all-over color, jeweled balayage or babylights - the point is to play and have fun!

Pro tip: for the most vivid color, try L3VEL3 Kray Semi-Permanent Hair Color!
 

5. Honey Blonde

This timeless, warm shade isn’t going anywhere anytime soon! Combining rich gold and caramel tones, this is a softer, warmer blonde that clients will continue to ask for this year. It’s also a great option for brunettes who want to add a little lightness to their locks! Honey blonde should complement your client’s natural glow, so lean into their skin tone to choose the right hue. 

Pro tip: try honey blonde highlights with a dark root shadow for extra dimension!
 

6. Ruby Red

Intense and rich, Ruby Red combines some of our favorite trends! Deep and bold like Cowboy Copper, with a Jewel tone-like sheen to finish. For a client looking to add a little glamour to their look, this shade will do the trick. Ranging from deep crimson to a bright scarlet, this is the update to red we’ve been waiting for. 
 

7. Suede Bronde

Warm, soft, and effortlessly chic Suede Brown is the new go-to for a grounded, yet elevated look. This shade brings cozy depth without feeling heavy, offering a smooth, velvety finish that flatters all skin tones. It’s the perfect choice for clients wanting something timeless with just enough edge to feel fresh.
 

8. Subtle ombre

Natural-looking and low-maintenance, Subtle Balayage is all about soft dimension. As seen on celebrities like Hailey Bieber, this technique adds barely-there highlights that catch the light just right, enhancing movement and giving hair that lived-in glow. Ideal for clients who want a touch of brightness without a bold contrast, it’s understated, seamles, and endlessly flattering.
 

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