5 Reasons We’re Amazed by Aloxxi

featuring Aloxxi

Aloxxi, the celebrated color and hair care brand renowned for vibrant, long-lasting color and a deep commitment to hair health, is available at Marlo Beauty Supply! With stunning shade collections, solid stylist education and products that nurture the hair before, during and after salon services, Aloxxi is here to support modern beauty pro. Here are five reasons we’re excited about the arrival of Aloxxi! 
 

1. DEEP, DETAILED COLOR WITH CHROMA AND TONES

With more than 95 shades in the ammonia-free CHROMA permanent line and over 50 shades in TONES demis, you’ll be able to mix formulas that are precise and dialed-in, helping you to give your client the look that they were born to wear! Both CHROMA and TONES prioritize conditioning, resulting in happier and healthier hair even after the most intense transformations. 
 

CHROMA conditions with coconut oil, boosted by charged polymers that wrap the hair and cling tightly to pigment. It deposits color using crystallized micro-pigments that easily penetrate the hair cortex before accumulating and concentrating into a vibrant, lasting color. Plant-based protectants safeguard the hair and scalp. TONES uses native meadowfoam seed oil for a big hit of moisture, even as it surrounds those same high-definition micro-pigments. The zero-ammonia formula is easy on the hair cuticle, while weightless emollients provide further protection.
 

With these palettes of easy-to-use Aloxxi color, anything is possible. Pick up the matching creme developers and start mixing! And if you want to start off strong with color, developer, swatches and accessories all in a single purchase, check out the CHROMA and TONES salon opener kits in several different sizes.  
 

2. AMPED-UP SERVICES WITH COLOR COMPANIONS

Besides the color lines themselves, Aloxxi has a few key products to support colorists and clients before and after services. For an easy retail upsell, send your blonde clients home with Violet Shampoo. This standout in the field of brassiness breakers can neutralize warm tones in a single wash with a subtly pleasant scent, strong hydration and gentle cleansing power. And for hair that’s seen a little too much action, try the Reparative Shampoo and Conditioner; specially formulated to fix damaged hair without weighing it down. 
 

 “The Reparative Shampoo and Conditioner has a really nice floral scent to it, and my hair felt smoother right away!” says Celia R., a member of Marlo Beauty Supply’s Professional Customer Care Team and licensed cosmetologist. 
 

3. BETTER BOND BUILDING WITH BLONDE78

Aloxxi has risen to the age-old challenge of lightening hair without causing damage: introducing Blonde78, a blonding line with a powerful, built-in bond builder. Blonde78 Complex is a proprietary blend of revolutionary bonding agents: powerful polyglutamic acid for quadruple hydration over other bond builders, acacia collagen powder for strength and elasticity, olive oil for locked-in conditioning, and the magical combination of pea peptides, tara fruit and sunflower extract for antioxidant support. 
 

Blonde78 comes in four types, each suited both on- and off-scalp applications. The White Lightener lifts up to 7 levels and is perfect for natural looks and color corrections. Slightly more powerful is the Ultra Lightener, which lifts up to 9 levels and is recommended for dark bases and coarse hair that resists lift. For icy blondes or platinum perfection, go Blue!  And for the perfect 2-in-1 lift-and-tone, the Charcoal Cream Lightener is your best friend, toning to natural color on level 5 or darker and toning to ash on level 6 or lighter.  
 

4. SAFE, SCIENCE-BACKED HAIR CARE

Give your clients a bespoke experience with tailored hair care made with clean ingredients. Fine and flat hair? Try the colorsafe Aloxxi Volume Shampoo and Conditioner, made with gamechanging apple stem cells that target and strengthen hair during critical periods of growth. Science! For dry and brittle hair, look no further than the lovely Hydrating Shampoo and Conditioner. With a sulfate-free formula, fortified by 10 botanical extracts including silky olive and rich avocado oils, you’ll get a weightless hydration boost with a mild, lovely scent. 
 

“My favorite is the Hydrating Shampoo and Conditioner. It smells great, plus my scalp and hair are clean and I don't feel like I’m weighed down with product,” says Joanne H., a member of Marlo Beauty Supply’s Professional Customer Care Team and licensed cosmetologist. 

Clarifying Shampoo does one thing and does it well, clearing out build-up and leaving hair squeaky clean in a flash. And for humid climates or curly clients, The E7 Anti-Frizz Conditioner and E7 Anti-Frizz Mask are a dynamic duo in fighting frizz. Built around rich, restorative cupuaçu butter, both of these products are clinically demonstrated to make hair more manageable, sleek and healthy. Whether you’re rinsing out the conditioner at the bowl or leaving in the mask for all-day protection, frizz is no match for E7! 
 

5. FREE EDUCATION ACROSS THE NATION

Do you want to use Aloxxi products to their full potential? Enroll in the Aloxxi eCademy! This pro-only, 24/7 online platform allows you to take classes at your own pace. Cram between appointments or take your sweet time - either way, you’ll go from novice to a certified Aloxxi extraordinaire in a flash! And did we mention it’s free? Whether you’re a current Aloxxi user, planning to transition to an Aloxxi color line or just trying something new, these educator-led crash courses are extensive without being expensive. Sign up today and start learning!     

The brilliant minds behind Aloxxi have crafted every single product with the beauty pro front and center! Try them out today and you’ll see what that pro-focus means for you and your business. Shop Aloxxi today at marlobeauty.com!