5 Tips for Starting a Brow Business

featuring RefectoCil

Looking for an easy way to earn some extra revenue in your salon this holiday season (and beyond)? Brow services are highly sought after, easy to learn, require minimal investment and space and offer guaranteed profits. Get started with these five tips from Chrissie Paraschos, RefectoCil’s Director of Education, and start boosting your business with brow services today!
 

Begin with the Basics

 1. Set up Your Station
Add-on services should be efficient, but also comfortable! Consider adding a reclining chair - clients should lean back for lash services, while sitting upright is good for brow laminations and tints. A table with storage for easy access to products and an illuminated mirror are also recommended. If you have the space, shelving is a great way to retail take-home products to your clients!

 

 2. Start With an Essentials Kit
Finding a kit with essential products, instructions and promotional materials is vital. You can start with the RefectoCil Professional Tinting Starter Kit, the Intense Brow[n]s Essentials Kit or Brow Lamination Kit, for a complete package in starting your brow journey.

 3. Invest in Additional Supplies
Like any new venture, starting a brow business requires essential supplies and accessories. Chrissie recommends stocking up on items such as cotton products, cotton swabs, disposable lip brushes, mascara wands or brushes, bowls and makeup accessories. You can find all these supplies at Marlo Beauty Supply!
 

Promote, Promote, Promote!

. 4. Personalize Your Menu
Personalizing services can differentiate your business. For eyebrow treatments, consider an express option for busy clients and a deluxe experience with added amenities, such as under eye patches or massages.

Competitive pricing also boosts customer loyalty. Chrissie suggests identifying unique selling points, such as specialization, special techniques and quality of service, as well as researching market rates

 5. Market to Your Audience
As you embark on your brow journey, Chrissie recommends leveraging marketing strategies like social media, email campaigns and tent cards. The best way to market a new service is to your current clients; you can complete brow services while clients' hair is developing, with each taking less than 10 to 30 minutes!

Pro tip! Request permission to take photos or videos of your clients' services. Authentic images build credibility and generate reviews that attract new clients.

Adding eyebrow services to your menu is a perfect way to boost profits and enhance customer loyalty. Get everything you need to get started at Marlo Beauty Supply!