7 Things to Know Before Switching Your Color Linefeaturing PRAVANA
Your color line is basically a relationship. You know its quirks, its strengths and it’s SO important to find the right match. Lately, we’ve seen a trend of stylists talking about leaving one line entirely for another, so we decided it was worth asking what pushed them there, and one color line stood out as a frontrunner…colorists are moving their inventory over to PRAVANA! We asked three of them, at different points in that decision, what made them reconsider the line they'd been loyal to and what they'd suggest considering if you’re thinking about making a switch yourself. Here’s their advice.
1. You'll Know It's Time to Switch When Your Color Line Stops Keeping Up With You
Kayla Fisher-Greilick, salon owner at Shear Madness Hair Studio in Traverse City, Michigan, spent years with another color line before deciding to switch to PRAVANA.
“I decided it was time to switch when I could no longer get an updated swatch book and right after [my previous color line] reformulated for the last time,” says Kayla. “Plus, there was no continuing education available for that color line." As Kayla realized, if your line can't grow with you anymore, that's a sign.
Caption: Kayla Fisher-Greilick at her salon in Traverse City, Michigan
2. Switching Hair Color Lines Doesn't Have to Mean Going All In
When colorist Megan Hartley started using PRAVANA, she didn't drop everything else. She built PRAVANA into a system, using it as her main line for permanents and pairing it with other brands for specific results. Knowing a line's tendencies, and formulating around them on purpose, is what makes any color line work harder for you.
3. Your Clients May Be More on Board with the Change Than You Think
Kayla's transition happened gradually while she worked through backstock, and she brought her clients into the "why" the whole time."My transition was gradual, as I had a lot of backstock to go through,” says Kayla. “My clients were very excited for me and the switch. I had been explaining the reasons to them. One of the big ones being how there was so much more continuing education available for PRAVANA. My clients know how important continuing to grow in my trade is to me."
4. The Right Color Line Can Bring Back Your Excitement and Your Consistency
"Two things that have changed the most for me since switching to PRAVANA is that my excitement for color is back and I have consistency in my color,” shares Kayla. “Both two very important things!" Those two things are what keep a business growing and clients coming back.5. Ask for a Hair Color Conversion Chart Before You Start
One practical piece of advice from Kayla before switching? Ask for the line’s conversion chart up front - it'll save you a lot of trial and error translating your old formulas!6. Using One Color Line for Permanent AND Demi-Permanent Color Can Impact Your Bottom Line
Kayla says one of her biggest pros is the flexibility of PRAVANA. “The capability of being able to use one line for permanent and demi is amazing,” she says. “This option is great for new independent stylists and stylists with limited space. It also makes it more cost effective for their business plans." Less shelf space, less inventory to manage, more room in the budget.7. Test a New Color Line on Yourself First, and Don't Let the First Result Scare You
Stylist Rachael Miller has used PRAVANA as her main line since the start of her career. Before committing, she tested it on herself against other lines. "I felt it gave the best results with how soft and conditioned the hair felt and how long the color lasted,” she says.
She also flags the one thing that trips up a lot of stylists new to the line: it looks darker right after application. "It does turn out darker when first done but after a few washes it is true to tone as any other color line and I think it helps with the longevity of the color."
That initial depth isn't a flaw, it's part of how the color holds. Once you know to expect it, it's an easy thing to explain to clients rather than something to worry about.
Thinking About Switching Your Hair Color Line?
The common thread from Kayla, Megan and Rachael? Give a new color line a real chance.
Test it, wear it yourself and learn the formulas. Ask questions, take advantage of education and don’t be afraid to bring your clients along for the ride!
Switching your professional hair color line is a big decision, but it can also be an opportunity to rediscover your creativity, improve consistency, simplify your inventory and find a color system that better fits the way you work today.
If you're considering making the switch, explore PRAVANA at Marlo Beauty Supply to learn more about the professional color line and products available to licensed beauty professionals.
Marlo Beauty Supply is proud to carry PRAVANA and support the stylists who trust it behind the chair. For more professional education, color tips, and real conversations built for the professional behind the chair, visit Pro2Pro.
Questions To Ask Before Switching Color Lines
How do I know when it's time to switch my professional hair color line?
Consider switching if your current line no longer offers the education, product support, shade range, consistency or versatility your business needs.
How do you switch from one professional hair color line to another?
Start by identifying your most-used formulas, reviewing the new line's conversion chart, testing the color yourself and gradually transitioning your inventory and clients.
What is a hair color conversion chart?
A hair color conversion chart helps professional colorists translate shades and formulas from one color system into another, making it easier to transition between professional hair color brands.
Should I switch my entire salon color line at once?
Not necessarily. Some colorists transition gradually, while others use a new line alongside their existing products for specific services before making a larger switch.
Why do stylists choose PRAVANA?
PRAVANA offers professional hair color options designed for versatility and creative color work, along with education and resources for professional stylists.
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