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Achieve Vibrant Color and Shine with Scruples Color Art Freshfeaturing Scruples


Scruples has done it again with another innovation in color - the Color Art Fresh hair color line, now available at Marlo Beauty Supply! Featuring 33 shades of demi-permanent color with a clear base, warm and cool balancers and activator, the versatile collection offers an all-in-one, multi-use, PPD- and ammonia-free hair color system.
“Color Art Fresh restores hair's body, shine and hydration with vibrant liquid colors, customizable for pigment adjustments and optimal gray coverage,” says William Whatley, Celebrity Hair Stylist and Scruples Creative Education Director. “It offers color coverage, gloss toning and shine in just 15 to 30 minutes, with or without heat.”
Combining the best in glossing, toning and gray coverage, Color Art Fresh delivers glowing color with a fresh finish. Below, discover how Color Art Fresh can add a splash of color and shine to your salon!

Color Art fresh Mixing & Processing

Pros can use Color Art Fresh for complete gray coverage, especially for clients with over 50% gray hair. With a 30-minute processing time under heat with a cap, you can help your clients color balance and completely cover gray with perfectly pigmented shades.
PROCESS: 30 minutes
TEMPERATURE: With heat & cap
For optimal gray coverage on hair that is over 50% gray:
WARM DESIRED TONE MIX: 2 oz. desired shade + 1/8 oz. Cool Balancer + 2 oz. Activator
COOL DESIRED TONE MIX: 2 oz. desired shade + 1/8 oz. Warm Balancer + 2 oz. Activator
As a multi-use color system, Color Art Fresh refreshes and rejuvenates hair with bold, vibrant demi-permanent color. Each shade can be applied directly on the hair or combined into custom blends unique to each client. With the help of the Color Art Fresh Swatchbook, pros can trust that each shade will turn out exactly as it appears. Whether your client desires a shiny, honey blonde or a deeper Manhattan brunette, Color Art Fresh has you covered.
PROCESS: 30 minutes
TEMPERATURE: With heat & cap or room temperature
Each shade can be transformed into a toner to refine color, create fashion tones and enhance or neutralize existing tones on pre-lightened hair. With a 15-minute processing time at room temperature, this is a great service to add to any client’s haircolor.
PROCESS: Up to 15 minutes
TEMPERATURE: Room temperature
PROCESS: 20 minutes
TEMPERATURE: With heat & cap
Whether it's a subtle change or a bold new look, Color Art Fresh can help you tackle any color service behind the chair. Gloss it up, tone it out, cover it all and outshine the rest!



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