Babe Lash: Meet Your New Retail Rockstarfeaturing Babe Original
Good news, beauty pros! Your retail game is about to get a whole lot stronger. Just launched at Marlo Beauty Supply: Babe Lash, a lineup of powerful products including lash serum, conditioner, mascara, eyeliner, under eye gel patches and plumping lip jelly that can deliver dramatic results to your clients’ looks - and your bottom line.
Learn about the entire Babe Lash collection below and take your retail sales to the next level!
Babe Lash Essential Serum
This award-winning and vegan eyelash serum is Babe Lash’s number one best-seller and has a highly devoted following for one reason: it works. Babe Lash Essential Serum promotes the appearance of lash length in just 8 to 12 weeks. The best part? It’s oil-free, so your clients can still wear false lashes and extensions! Total game changer.
1. Apply the Serum in the evening on clean, dry skin.
Babe Lash Essential Serum - Step By Step
2. Open the Serum and wipe the applicator against the sides to give the perfect amount of serum (less is better).
3. Apply the Serum directly to the skin, into the roots of the lashes using a single stroke.
4. Allow the product to dry, and make sure to refrain from rubbing the eyes. Use the product once a day, preferably at night.
5. In the morning, routines should include Babe Lash Conditioner applied in the same manner.
Babe Lash Enhancing Conditioner
Enhancing Conditioner is the perfect partner to the Babe Lash Essential Serum. While the Serum promotes the appearance of length, the Conditioner helps lashes look thicker, fuller and darker. Full of hydrating and conditioning ingredients, Babe Lash Enhancing Conditioner also protects against many environmental stressors like lash curlers, extensions and poor makeup removal techniques.
Why Retail Babe Lash?
The difference between Babe Lash and other serums? In addition to performance-based ingredients like peptides, biotin and panthenol, Babe Lash uses an AM/PM routine. This two-step process increases average order value, resulting in more retail sales for you!
Another reason to retail Babe Lash? The price is right. Babe Lash is competitively priced compared to other lash serums on the market. And with Marlo Beauty Supply's wholesale pricing, you get the absolute best value!
Retail sales and education go hand in hand, so make sure to teach your clients how easy the AM/PM routine is and show them how to use the products at home. Below are some helpful tips you can share directly with your clients for their best lashes ever.
Babe Lash Essential Serum Tips to Give Your Clients
Make sure to apply the Serum in the evening on clean, dry skin.
Since one dip of the wand is enough product for both eyelids, the first eyelid that you apply the product to is likely receiving more product than the second. Because of this, each night, try rotating which eye you apply to first to help even out your progress.
When first starting out, apply 2 to 3 times per week for the first two weeks, then increase to daily or every other day use.
Be consistent in application. Put your serum next to something you see daily, like a toothbrush. Consistency is key to seeing great results.
Use the Essential Serum at night and the Enhancing Conditioner in the morning!
Ask your clients to take a before pic and then an after pic around 8 weeks.
How long does Babe Lash take to work? Recommend your clients use consistently for at least 12 weeks, but they may start to notice a difference earlier!
And a Pro Tip for you:
12 weeks prior to lash lift and tint service, tell your client you’ll book them out 12 weeks in advance, then sell the Serum as a package with the lift and tint!
Can’t get enough Babe Lash? Marlo Beauty Supply also offers these best-sellers:
Babe Lash Plumping Lip Jelly
A perfect, plumping gloss for full, juicy lips. Available in Clear, Mauve and Red Glass. This Jelly glides on smoothly to give lips a healthy dose of hydration with an immediate cooling as the plumping effect sets in, leaving lips with a glossy, supple finish.
Babe Lash Brightening Under Eye Gel Patches
Keep eyes looking fresh and help prevent the appearance of fine lines and wrinkles! These patches are infused with niacinamide to even out skin tone and provide the essential moisture skin needs.
Babe Lash Enriching Liquid Eyeliner
A smudge-proof, precision liner that enhances the lash line. The pointed felt tip delivers a clean, precise and dramatic line while the peptide-rich formula conditions skin and lashes.
Check Out These Babe Lash Before and Afters!