Bold Hair Starts Here: Joico Teams Up With “Supergirl”

featuring Joico

Superhero-level hair starts here! Joico is partnering with the upcoming “Supergirl” film for a new campaign celebrating strength, confidence and individuality. Built around the message “Not perfect. Powerful.”, the collaboration spotlights Joico’s styling and haircare products designed to deliver long-lasting hold, shine, strength and healthier-looking hair. 

The collaboration also gives beauty pros a chance to tap into one of the year’s biggest pop culture moments while stocking high-performing products clients already know and love!
 

Joico Flip Turn SuperGirl Volumizing Finishing Spray

Delivers ultra-firm hold and lasting volume with a flake-free formula offering up to 72-hour humidity and pollution protection. Powered by a strong copolymer, it locks in flexible, touchable hold all day without stiffness and is cruelty-free, paraben-free and sulfate-free.

Joico JoiMist SuperGirl Medium Finishing Spray

Delivers flexible, all-day hold while keeping hair soft, touchable and natural. It fights humidity, controls frizz and flyaways and offers thermal protection up to 450°F along with added defense against pollution. A salon retail essential for polished, long-lasting styles that look effortless all day long.
 

Joico JoiMist SuperGirl Protective Finishing Spray

This firm hold spray helps shield against humidity, frizz, heat up to 450°F and pollution for reliable finish protection in any environment. It delivers a clean, flake-free result with a flexible feel, making it ideal for high-impact styles that need both endurance and precision.
 

Joico Power Spray Supergirl Fast-Dry Finishing Spray

Delivers instant, ultra-firm control that locks in volume, shine and structure for all-day wear. Protects against humidity, frizz, heat up to 450°F and pollution, making it perfect for quick, high-impact styling behind the chair. 

Joico Styling Heroes Supergirl Duo

Combines two high-performance finishing essentials designed to lock in style, protect hair and deliver lasting hold. It features Joico Heat Hero Glossing Thermal Protector, which shields hair from heat while boosting smoothness, shine and strength, alongside Joico Power Spray Fast-Dry Finishing Spray for strong hold and humidity resistance. Together, they help defend against frizz and pollution while keeping styles polished, touchable and long-lasting.
 

The Joico “Supergirl” collaboration is designed to help pros take on frizz and humidity while delivering strength, protection and lasting performance. Shop Joico “Supergirl” products and the full Joico range at marlobeauty.com!