For the Hair Obsessed: Meet Your New Framar Favoritesfeaturing Framar
You asked, and we listened! One of the most iconic names in professional hair color tools is officially joining the Marlo Beauty Supply lineup! Framar is now available on marlobeauty.com, giving beauty pros a new destination to shop the brand’s collection of on-trend, creative pro tools.
Founded in 1986 by Maria Gallo, Framar started in the back of her husband Frank’s salon when Maria saw an opportunity to create foil specifically for hair stylists. Fun fact: the name Framar combines FRAnk and MARia’s names! Today, the brand is recognized by stylists around the world for turning everyday salon essentials into tools that are both functional and fun for stylists and their clients!
BRING ON THE FOILS
Framar foils are designed to make color services easier, more efficient and a little more fun. Their embossed texture helps provide grip to keep foils in place, while different sizes and formats let you choose what works best for your technique.
Pop-Ups
Why settle for boring foils? The Framar 5x11" pop up combines combine pro performance with designs like Silver, Checked Out, Howdy, Pink & Beige Checks and limited-edition collections that bring personality to the salon.
Pre-cut and pre-folded, these foils are ready to grab and go, making them a convenient choice for everyday highlighting, balayage and foil services. The built-in “Push-Up Base” keeps the foils standing in the box, while the embossed texture helps prevent slipping.
Sometimes bigger is better, especially with the 10x14" Big Poppa Silver Pop-Up Foil! Made for maximum coverage, its extra-wide design is ideal for long hair, large sections and hand-painted techniques.
Embossed Rolls
For pros who like to customize their foil size, Framar Embossed Rolls let you cut each sheet to the length you need. This can be especially helpful for longer hair, larger sections or techniques where you want more control over your foil size. Plus, they come in the same cute designs like Silver, Checked Out, Pink & Beige Checks and limited-edition collections.
The Framar Silver Large Roll Medium also lets pros cut each sheet to the perfect size, giving you the flexibility to tackle everything from long lengths to larger sections while using only what you need.
Need a little more length? The 5x12" Pre-Cut Embossed Silver Sheets give pros additional coverage for longer hair and larger sections while still offering the convenience of pre-cut sheets.
BRUSH UP YOUR COLOR GAME
The right color brush can make all the difference behind the chair. Framar Color Brushes feature their signature tapered AccuSoft bristles, designed to pick up and distribute color evenly, quickly and precisely across a variety of services.
With different shapes, sizes and bristle designs, Framar has a brush for every technique and application. While it ultimately comes down to personal preference, certain brushes can be especially helpful for specific services.
The Classic Color Brush Set is great for balayage and foil applications, while the Big Daddy Brush Set features an extra-wide brush head for larger applications and maximum coverage. You can also stock your station with the Family Pack Brush Set, which includes three brush styles for a variety of coloring and lightening techniques, or the Root Repair Brush Set for targeted applications or the limited-edition sets for a fun pop of color.
A CLIP FOR EVERY SECTION
The right clip can make sectioning easier, faster and more efficient. Framar Clips come in a variety of styles, with options for everything from securing large sections to holding smaller pieces without creasing or denting.
Gator Grips
Need to hold a lot of hair? Gator Grips feature a wide mouth and rubberized texture for a strong, no-slip grip, making them ideal for large sections during coloring, styling and foiling.
Super Sectioners
For cuts and updos, Super Sectioners help keep hair secure without leaving a crease or dent. An internal silicone strip provides a strong grip while keeping sections smooth.
Tight Tension Clips
Small but mighty, Tight Tension Clips offer an incredibly strong grip for smaller sections, making them especially useful for cutting and detailed sectioning. Their all-metal construction is built for durability.
Big Bite Clips
When you need serious holding power, reach for the Big Bite. These are the strongest clips from Framar, featuring a serrated edge, high-tension metal spring and durable metal construction to keep sections securely in place.
READY, SET, BRUSH
Framar Brushes bring personality to everyday styling and are designed to detangle, smooth, polish and style.
Detangle Brushes are a go-to for gently working through wet or dry hair and come in fun designs including Black, Checked Out, Glazed Donut, Pink Checked Out and limited-edition collections. Mini Detangle Brushes offer a compact option for smaller sections, quick touch-ups, on-the-go styling or retail.
For blow-drying, the Vent Brush helps maximize airflow, while the Flex Brush flexes with the hair for comfortable detangling and styling.
Looking to create sleek, polished styles? Framar Polish Brushes combine detangling bristles with real boar bristles to smooth hair and create a shiny, polished finish, making them ideal for slick-backs and sleek styling. The Boar Bristle Bamboo Brush is another option for smoothing and finishing.
DON’T FORGET THE ESSENTIALS
Great color starts with the right tools, but don’t forget the essentials! Framar Gloves help keep hands protected during color services while adding another pop of personality to your station. Because even your gloves can be cute!
WHY FRAMAR
When it comes to your professional tools, performance comes first, but who says they can’t look good, too? Framar combines the functionality pros need behind the chair with the fun, eye-catching designs that make everyday salon essentials feel anything but ordinary.And while cute tools might seem like a small detail, they can make a big impact on your client experience and your content. Here’s why it’s worth adding a little personality to your station:
Eye-Catching Station
Your tools are part of your workspace, so why not make them part of your aesthetic? The colorful designs and playful patterns from Framar instantly add personality to your station and create a memorable setup that clients notice.
Clients Love the Details
Clients see your tools throughout their appointment, and fun designs can be an easy conversation starter. Little details like a colorful foil or cute clip can make the experience feel more personalized while giving clients something fun to remember about their visit.
Made for Social Content
Your tools don’t have to stay behind the scenes. Eye-catching foils, brushes and clips can become part of your transformation photos, Reels, Stories and behind-the-chair content. A fun-looking station can add visual interest to your content and make even the everyday moments of your work more shareable.
Turn Your Tools Into Marketing
When your tools stand out, they can help your work stand out, too. Showing recognizable Framar products in your content gives followers another visual detail to notice and talk about while helping create a consistent look across your social media.
Function Meets Personality
At the end of the day, cute is just the bonus. Framar tools are designed to support the work you’re already doing behind the chair, combining professional functionality with designs that make your station and your services feel more like you.
From foils that help make sectioning and application more efficient to tools designed to make everyday salon work a little easier, Framar creates products with the pro in mind. Shop Framar at marlobeauty.com
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