Get Bold with PRAVANA at Marlo Beauty Supply

featuring PRAVANA

You asked, we delivered! PRAVANA has officially arrived at Marlo Beauty Supply! Known for its innovation and bold, professional color, PRAVANA has set the color standard with its award-winning ChromaSilk permanent creme color and vibrant VIVIDS lines. From powerful blonding systems and toners to a complete range of hair care and styling products, PRAVANA continues to help stylists elevate and deliver exceptional results behind the chair.
 

PRAVANA’S COLOR PORTFOLIO

PRAVANA’s ChromaSilk color systems offer a full spectrum of hair color options, built on pure silk and keratin amino acids for smooth, vibrant and consistent results. At Marlo Beauty Supply, pros can get the ChromaSilk 2024 Swatch Book, making it simple to plan and customize every color service!

Download PRAVANA's Color Chart

CHROMASILK CREME HAIR COLOR

MIXING RATIO: 1:1 ½

COLOR: 10, 20, 30 OR 40 VOL DEVELOPER
 

Award-winning PRAVANA ChromaSilk Permanent Creme Hair Color delivers rich, vibrant color, superior gray coverage and brilliant, long-lasting shine for stunning results. Offering a wide range of tonal families including bold reds, cool violets, natural neutrals, golden blondes, copper tones and blended shades, pros have endless options for all their creations. Each formula is enriched with silk amino acids and keratin protein to boost shine, improve hair feel and lock in vibrant color that lasts through multiple washes. 

Perfect for covering gray, refreshing faded color, lifting natural hair tone or adding depth and dimension, ChromaSilk gives pros the versatility to achieve every shade with consistency. Whether you’re creating fashion looks or classic natural results, this permanent hair color system delivers dependable coverage, vibrant hues and enhanced shine every time!
 

CHROMASILK HYDRAGLOSS

MIXING RATIO: 1:1

COLOR: ZERO LIFT DEVELOPER
 

PRAVANA ChromaSilk HydraGloss Demi-Permanent Hair Color delivers vibrant, demi-permanent color with intense shine and hydration. This ammonia-free gel-creme hair color refreshes faded tones, enhances shine and helps balance unwanted brass while leaving hair soft and conditioned. 

Ideal for gloss services, toning lightened hair, gray blending and color refreshes, HydraGloss provides long-lasting results for up to 30 shampoos. The professional formula boosts shine up to 2X more than untreated hair and works on all hair types. Featuring a versatile shade range including Platinum Level 10 tones and HydraGloss Clear for custom dilution, this demi hair color is gluten free, silicone free and alcohol free for healthy-looking, glossy results!

Plus, the HydraGloss Swatch Booklet allows pros to see every shade and mix possibilities in advance, making it easier to customize color for each client.
 

CHROMASILK EXPRESS TONES

MIXING RATIO: 1:1 ½

COLOR: ZERO LIFT DEVELOPER
 

Designed for speed and shine, PRAVANA ChromaSilk Express Tones is a quick, ammonia-free demi-permanent hair color toner that delivers six beautiful tones and neutralizes unwanted warmth in as little as five minutes for blondes. Formulated with a heavy dye load, keratin protein, ethyl ester of silk, cationic polymers, castor seed oil and panthenol (Vitamin B5), it leaves hair looking vibrant, conditioned and glossy. 

Perfect for quick toning, lowlighting, shadow roots and enhancing highlights, this toner is mixed with ChromaSilk Zero Lift Developer to neutralize unwanted brass, refresh faded blonde tones and boost shine. Known for its versatility and fast processing time, Express Tones is a must-have for efficient bowl toning services.
 

CHROMASILK PLATINUM TONER

MIXING RATIO: 1:1

COLOR: ZERO LIFT DEVELOPER
 

Achieve the perfect blonde every time with PRAVANA ChromaSilk Platinum Toner, an ammonia-free demi-permanent hair color toner specially formulated for level 9+ blondes. This toner quickly neutralizes unwanted warmth and yellow or brassy tones while enhancing cool platinum shades and adding brilliant shine in five minutes. With six pre-blended, true-to-tone platinum shades, it ensures consistent, vibrant results every time.

Designed for versatility, this formula can be used for root touch-ups, highlight refinement, all-over platinum toning or quick shampoo bowl services. Mixed with ChromaSilk Zero Lift Developer, it delivers even, glossy results that fade beautifully and last up to 15 washes. Enriched with conditioning ingredients, this toner leaves hair feeling soft, smooth and healthy! Quick, easy to use and reliable, the ChromaSilk Platinum Toner is a must-have for pros who want high-shine, true-to-tone platinum results with minimal effort.
 

CHROMASILK VIVIDS EVERLASTING

MIXING RATIO: 1:1 ½

COLOR: 10, 20, 30 OR 40 VOL DEVELOPER
 

Bring bold, lasting color to every look with PRAVANA ChromaSilk VIVIDS Everlasting, a permanent hair color that bridges the gap between permanent creme color and direct dye to deliver vibrant, high-pigment fashion shades. Use it alone, intermixed with other Everlasting shades or combined with ChromaSilk Permanent Creme for endless custom color possibilities.

Designed for rich, multi-dimensional results, VIVIDS Everlasting offers flexible processing and can be blended with creme colors for up to 100% gray coverage when needed!
 

CHROMASILK VIVIDS

COLOR: NO DEVELOPER NEEDED
 

Bring hair to life with PRAVANA ChromaSilk VIVIDS, a bold, semi-permanent hair color system designed for pros and color enthusiasts. These ammonia-free, direct-dye formulas deliver vibrant, long-lasting color without developer and last up to 30 washes. VIVIDS Original offers rich, mixable shades for custom looks, while VIVIDS Neons add high-voltage, black-light-reactive hues for standout fashion color.

Formulated with a heavy dye load and enriched with hydrolyzed silk, keratin, castor seed oil and panthenol (Vitamin B5), this semi-permanent color conditions hair while delivering brilliant shine and intense pigment.

Take your color further with PRAVANA VIVIDS additives! VIVIDS Clear-Pastel softens shades into pastel tones, VIVIDS Black deepens or dims for richer results, and VIVIDS Clear-Dilute lightens shades without losing vibrancy. Together, they unlock endless creative possibilities for bold, eye-catching, fully customized hair color.
 

PRAVANA’S BLONDING PORTFOLIO 

Whether you’re creating subtle dimension or maximum lift, PRAVANA’s lightening lineup gives control, reliability and performance needed for modern blonde services. Each formula is developed to deliver even lift, smooth processing and healthy-looking results clients can feel.
 

PURE LIGHT POWER LIGHTENER

MIXING RATIO: 1:3

COLOR: Zero Lift, 10, 20, 30 OR 40 VOL DEVELOPER

PRAVANA’s Pure Light Power Lightener is a powder lightener designed for a high-performance lift with dependable control. This blue-based, dust-free lightener delivers up to 7 levels of lift, making it ideal for foils, balayage and full blonding services while counteracting unwanted warmth. Formulated for smooth mixing and consistent application with PRAVANA Creme Developers, Pure Light Power Lightener gives pros the reliability they need for clean blondes, even lift and predictable results on every service.
 

PURE LIGHT ULTRA LIGHTENER

MIXING RATIO: 1:2

COLOR: Zero Lift, 10, 20, 30 OR 40 VOL DEVELOPER

PRAVANA Pure Light Ultra Lightener is built for pros tackling high-lift blonding services that demand precision and performance. This advanced lightener provides up to 9 levels of lift and features ReUnite Mending Technologyâ„¢ with amino acids and plant-derived mending ingredients to help restore internal strength, reunite cuticle layers and maintain smooth, manageable hair during lightening. Ideal for platinum blondes and resistant hair, this salon powder lightener mixes smoothly with developer to give stylists consistent, controlled results they can trust behind the chair.
 

PURE LIGHT BLONDING CREME

MIXING RATIO: 1:2

COLOR: Zero Lift, 10, 20, 30 OR 40 VOL DEVELOPER

Bring effortless lift and performance to your blonding services with PRAVANA Pure Light Blonding Creme! This creamy formula gives pros the powerful lift of a traditional powder lightener in a smooth, easy-to-apply formula that evenly lifts up to 9 levels within 55 minutes, helping achieve brighter, cleaner blonde bases, fast. Designed to leave hair looking nourished and hydrated rather than dry and brittle, helping maintain softness and manageability throughout the lightening process.
 

PRAVANA DEVELOPERS

PRAVANA ChromaSilk Creme Developers deliver consistent lift, true-to-tone color and gray coverage while keeping hair soft, shiny and manageable. From Zero Lift for pure deposit to 10, 20, 30, and 40 Volume, these developers give pros the flexibility to customize results for every client and service. Perfect for permanent or demi-permanent color, PRAVANA Developers make your color services flawless every time.
 

PRAVANA HAIR CARE

PRAVANA’s shampoos and conditioners are designed to support color work, treatments and everyday maintenance with performance-driven formulas. 
 

Clear Cleanse Shampoo
Effectively removes buildup, oil and residue without stripping the hair. Ideal for pre-color services, corrections and product-heavy clients. Available in 10 oz and 33 oz.

Moisture Marvel Shampoo and Conditioner
Adds moisture back into dry or color-treated hair while keeping it soft, smooth and manageable. Helps maintain shine and overall hair health. Available in 1.7 oz, 10 oz and 33 oz.

Repair Radiance Shampoo and Conditioner
Supports damaged hair by improving strength, smoothness and elasticity while reducing breakage. Best for stressed or chemically-treated hair. Available in 10 oz and 33 oz.
 

Volume Vibrance Shampoo and Conditioner
Lightweight cleansing and conditioning that adds lift and fullness without weighing hair down. Best for fine or flat hair types. Available in 10 oz.

With targeted solutions and dependable performance, PRAVANA shampoos and conditioners make it easy for pros to customize care for every client and every service.
 

The PRAVANA Perfect Blonde collection provides pros with a complete system to keep blonde, silver or highlighted hair bright and healthy! The Perfect Blonde Shampoo gently cleanses while neutralizing unwanted brassiness, and the Perfect Blonde Conditioner adds moisture and strength. For deeper care, the Perfect Blonde Mask hydrates and refreshes cool tones, while the Perfect Blonde Leave-In Spray smooths, detangles and protects for lasting shine. Together, these products help pros maintain vibrant, perfect blonde between appointments!
 

Intense Therapy Leave-In Spray detangles, strengthens and nourishes hair while preparing it for styling. Plus, the Intense Therapy Treat masque deeply repairs and strengthens dry or damaged hair while reducing breakage and improving smoothness, shine and softness.
 

PRAVANA STYLING

PRAVANA styling products are designed for pros, with high-performance formulas that enhance shine, smoothness and manageability while protecting and nourishing hair for flawless, long-lasting styles. 
 

Super Shape hairspray provides flexible hold that keeps styles in place with natural movement and softness, while Super Shape Extreme hairspray delivers maximum hold for long-lasting control and polished results without stiffness or residue. Perfect for blowouts or color-treated hair, PRAVANA styling products help pros achieve vibrant, healthy, manageable hair every time!
 

PRAVANA PRO PERKS

As a PRAVANA pro, you get access to tools and education designed to help you grow your business and deliver exceptional color results! Their free PRAVANA Color Certification Program covers color theory, ChromaSilk demi-permanent, permanent and semi-permanent color and blonding authority, and you’ll receive a downloadable certificate of completion to showcase your expertise!

PRAVANA also provides a Hair Color Cost Calculator, making it easy to compare prices and see how ChromaSilk offers smart, affordable solutions for your salon without compromising quality.
 

From vibrant shades to hydrating styling, PRAVANA provides pros with the trusted products they need for consistent, vivid results every time. Explore PRAVANA at marlobeauty.com!