Looking for ways to increase business and make more money behind the chair with add-on services? International beauty educator and Ardell lash artist Joy A. Johnson says lashes are the way to go. Joy recently joined Marlo Beauty Supply for a Zoom class on how to become a confident lash technician and boost your bottom line  - check out all her tips below!

How to Market Lash Services

• Market lashes as an add-on service before or after makeup application, a color/cut service or even a manicure or pedicure!
• Make sure to mention the benefits of adding lashes to your client’s look. “They make you look awake and lively, for example,” Joy says. If a client is in your chair for a special occasion, use this as a selling point. For example, if you know your client is getting a manicure because they’re attending an event that night, suggest a lash as an extra-special way to complete their look.
• Be your own walking billboard by wearing the lashes you want to upsell. Also, offer to do your coworkers’ lashes! “This way when their clients say, ‘Your lashes look really good!’ your coworkers will be able to say, ‘Thanks, Joy did them!’” says Joy.

Safety and Sanitation Tips

• Wash your hands before starting a lash treatment, and point out that you’re doing so in front of your clients. “Say something like, ‘Excuse me, I’m going to go wash my hands,’” says Joy. “You want them to know that you care about cleanliness.”
   
• Keep sanitizer on hand for metal implements
• Squeeze adhesive onto lash tray first, and apply from the tray
• After completing a service, discard all used, disposable items
•  If lash pack falls to the floor, discard the whole pack

Consultation - Individual or Strip Lashes?

Consult with your client to determine which type of lashes to use. Ask your client if they’re looking for a temporary look, such as a one-day special occasion or a semi-permanent look lasting about 1-2 weeks. Also discuss the “look” they want to achieve. If they want something more dramatic, a strip lash might be best. If they want something more natural, or a cat eye effect, go with individual lashes.

 

Strip Lash Application

Note: Strip lashes are to be applied after makeup. If a client is wearing makeup, lashes are the last step.

1. Lay the lash right in the center of the eye.
2. Adjust the outer corner of the lash using the Ardell Dual Lash Applicator.
3. Adjust the inner corner of the lash using the Ardell Dual Lash Applicator.
4. Use the pusher side of the Ardell lash applicator and gently press into skin, ensuring that the lash is adhered.

 

Strip Lash Removal

1. Gently hold your client’s skin taught by the temple area.
2. Carefully peel the lash from the outer corner going in, supporting the skin by moving a finger along the lash line as you pull.

 

Individual Lash Application

Note: Ideally, individual lashes are applied to a clean eyelid that is free of makeup. This will offer the best adhesion.

1. Starting in the center, brush the lashes to keep them straight.
2. Brush a thin spread of adhesive in the center, and then carefully place an individual lash.
3. Gently pat down and lift up the applied lashes, making sure that they are adhered. Make sure you are not on the lid skin, since that can cause irritation or the lashes to prematurely fall off.
4. Moving to the next spot for placement, spread the adhesive on the individual lash about 2 to 4 times and then place. Turn the tweezer over and repeat the same press down, lift up process. Repeat until finished.

 

Individual Lash Removal

1. Lay a piece of gauze under your client’s lashes and have them close their eyes.
2. Gently stroke the lashes with a cotton swab soaked in remover, and the lashes will begin to come off.

 

Knotless vs. Knotted Lashes - What’s the Difference?

Knotted lashes have bulbs at the base (“knots”) that make them easier for beginners to apply. The knots make it clear to see where to apply the adhesive, and which end to apply the lash with. Knotless lashes resemble a more natural eyelash and give a softer look when applied. Better for more experienced lash artists, these will give the appearance of a seamless blend.

 

Watch Joy’s full class!