Halloween Trends

Halloween is no longer just about costumes, it’s about a full beauty transformation. For 2025, expect clients to bring big, bold and hyper-creative requests to your chair. Don’t get spooked! From hair to nails to makeup, Marlo Beauty has you covered with costume inspo and the professional products and tools to achieve the looks, from the glam to the ghoulish!
 

Halloween Makeup Trends

1. Pop Culture Face Beats
Wednesday Addams might be the most popular look of the season. Give your client a hand (pun intended) with their look with sharp eyeliner, pale matte skin and vampy lips. 

Pro Tip: Start with a great primer to make sure foundation stays put for Halloween parties or trick-or-treating in multiple neighborhoods (we won’t tell).
 

Don’t be surprised if stylings from Taylor Swift's new ‘The Life of a Showgirl’ album take the top trend in your salon this year! Expect clients to want fluttery lashes and sparkly finishes. The Mirabella Studio Eyeshadow Collection has all the hues you’ll need to get your Swiftie Showgirl-ready.
 

Expect Barbiecore to still have (plastic, long) legs this year. Go with a pink-focused glam, and bold lashes are a must, so make sure your kit is stocked up with plenty of Ardell Faux Mink Lashes.
 

2. Gore & Glam
For this trend, the makeup is the costume. Think rhinestones with fake blood, or ghostly complexions with graphic eyeliner. It’s all about balancing creepy gore with a little glitter & glam.

Pro Tip: use a little bit of Ardell lash glue to secure rhinestones.
 

Halloween HAIR Trends

1. Iconic Character Styles
Harley Quinn pigtails, Morticia Addams sleekness and the Bride of Frankenstein updos (for not one but two upcoming Frankenstein films!) will all be in demand for Halloween 2025. Styling products will be key here, like Joico Flip Turn Volumizing for shocking volume.
 

2. Ghost-Bride / Haunted Bridal Looks
Haunting hair is trending! Loose curls and undone texture, finished with chalky or white/gray sprays or powders. Try Spray On Hair Color Thickener or Temporary Hair Color Spray to achieve the look.

Pro Tip: if you love to thrift, try sourcing vintage lace pieces to really amp up your client’s look.
 

3. Creepy Clown Ponytails/Pigtails
When in doubt, send in the clowns! To help your clients achieve this iconic look, opt for high, exaggerated ponytails or pigtails with teased volume - the crazier, the better! For no-joke volume and texture, spray Rusk Blofoam Extreme Texture throughout the pony and gently tease with a teasing comb.
 

Halloween NAIL Trends

1. Frightening French
Blood-drip French tips are back and…less scary than ever? It’s a glam way to get a little spooky this season. A perfect red will be key - try OPI Big Apple Red, or to add a little dimension, OPI “I'm Not Really a Waitress”, which gives a pearlized effect.
 

2. Ghoulish Glam
Matte black bases with chrome or metallic accents are already dominating the Halloween nail game this year. Take some of your favorite designs - think aura nails, nail art or french tips - and transform them for the season with a darker energy. Gelish Aurora Cat Eye Magnetic Gel Polish is your Trick to Treat your clients.
 

3. Daring Designs
Spider webs, ghosts and ghouls, oh my! Black and white polish will be your heavy hitters this season. Start with a gel base and use an arsenal of fine tip nail art brushes to perfect your designs. 
 

Prep Your Salon for Halloween with Marlo Beauty Supply

Not stocked for the Halloween season yet? The horror! Get prepared for everything the spooky season will bring to your salon. Whether it’s haunting hair, creepy manicures or ghoulish glam, marlobeauty.com will help you keep your clients under your spell…