How To: Master Joico Color Formulas

featuring Joico

When it comes to color that performs behind the chair, versatility matters. That’s where Joico stands out. With the power of Blonde Life and LumiShine, you’re not limited to one type of service or one kind of client. These color lines are built to adapt, whether you’re correcting, enhancing or creating a trending look. 

Below, we’re breaking down three distinct transformations that show just what Blonde Life and LumiShine can do. Joico Blonde Specialist Olivia Thompson (@omgartistry) creates a flawless blonde color correction, restoring brightness and tone. On textured hair, Joico Artistic Director of Education Ricardo Santiago (@stylistricardosantiago) adds rich, multidimensional depth, while colorist Jessica Phillips (@jessicaphillips_hair) turns heads with a bold, trending foxtail copper.
 

CORRECTIVE COLOR: REPAIRING BLONDE BURNOUT

Formula A:
Equal parts Joico Blonde Life Lightening Powder + 20-Volume Developer

Formula B:
Equal parts Joico LumiShine Demi Permanent Liquid Color 6NA + 5-Volume Developer 
 

Formula C (Root Shadow):
Equal parts Joico LumiShine Demi Permanent Liquid Color 7G + 5-Volume Developer

Formula D (Global Tone):
Equal parts Joico Blonde Life Lightening Powder + 20-Volume Developer
 

BEFORE & AFTER

TEXTURED HAIR DIMENSION

Formula A (Highlight):
Joico Blonde Life SilverLight Lightener + 7-Volume Developer (20-Volume and 5-Volume)

Formula B (Lowlight):
Joico LumiShine Permanent Creme Color equal parts 5M + 6M + 10-Volume Developer 
 

Formula C (Highlight):
Joico LumiShine Permanent Creme Color XLA + 20-Volume Developer 

Formula D:
Jocio LumiShine Demi Permanent Liquid Color equal parts 9NV + 9NB + a few drops of 9SB + 5-Volume Developer 
 

BEFORE & AFTER

FOXTAIL COPPER 

Formula A:
Joico Blonde Life SilverLight Lightener + 20-Volume Developer 

Formula B:
Joico LumiShine Permanent Creme Color equal parts 6CC + 7CC + 20-Volume Developer 
 

Formula C:
Joico LumiShine Demi Permanent Liquid Color 25g 6NC + 20g 6CCR + 5g 6NG + 5-Volume Developer 
 

BEFORE & AFTER

Shop Joico Blonde Life, LumiShine and the full Joico collection at marlobeauty.com!