Joico LumiShine and Blonde Life at Marlo Beauty Supply!

featuring Joico

Give your salon a splash of color with the award-winning LumiShine line, available in permanent, demi, reparative and express variations for every client and every situation. Plus, perfect your blonding with products from Joico Blonde Life, with options for full bleach services as well as glosses and toners for prelightened locks. Like every Joico product, these colors (along with their matching developers) are powered by scientific innovations in bond building, damage prevention and modernized fragrance technology - all designed to give both pros and clients the most enjoyable color experience possible.

Because Joico’s selection is so expansive, Marlo Beauty Supply has been releasing Joico products in 3 phases throughout 2025, with the entire portfolio available by the end of the year.
 

LUMISHINE PERMANENT CREME COLOR

LumiShine is the flagship color line from Joico for good reason; brilliant tone and shine, improved hair strength and visible vitality come standard, with bells and whistles like Joico’s proprietary ArgiPlex and Fresh Fragrance technologies. ArgiPlex strengthens and protects both the interior and exterior of the hair shaft by replenishing arginine, an amino acid that can be depleted during the coloring process. Fresh Fragrance does exactly what the name promises, replacing harsh ammonia with cozy, spa-level scents of sandalwood and bergamot. Easy to apply and even easier on the hair, LumiShine sets a new standard for everyday professional color. 
  

LUMISHINE YOUTHLOCK PERMANENT CREME COLOR

Covering grays is one thing, but what if you could send hair back in time to a more youthful texture, too? Enter LumiShine YouthLock! Each color in this 20-shade permanent creme line is infused and enriched with collagen, a structural protein that provides hair with elasticity, shine and unparalleled softness. Don’t just cover gray roots - restore hair to its ideal state with YouthLock. Pro-tip: intensify the restorative power of YouthLock by using it in conjunction with K-Pak Color Therapy Shampoo and Conditioner.   

LUMI10

Sometimes there just isn’t enough time in the day to pack in all of the color services you want to complete. But even if you can’t add hours to your schedule, you can maximize the time you do have with LUMI10, the LumiShine express color line, which processes in just 10 minutes! Powered by Joico’s patented Quick Coverage System, LUMI10 is a permanent color that will give you 100% gray coverage in 10% of the time. Whether you’re squeezing in some LUMI10 clients between your longer transformations, or saying yes to those unexpected root touch-up walk-ins, start making the clock work for you!
 

LUMISHINE DEMI PERMANENT LIQUID COLOR

LumiShine Demi Permanent Liquid Color is gentle on hair but firm on color retention, keeping its brilliant hue for up to 30 shampoos! An ammonia-free and pH-balanced formula results in soft, un-stressed hair as it effortlessly glosses, covers and blends with the power of a permanent. The texture is engineered to prevent drips during application, even as it easily clings to the hair for all-over color or precise placement.   

BLONDE LIFE DEMI GLOSS

Say hello to stellar blondes with strong bonds using Blonde Life Demi Gloss! Infused with brass neutralizers and a special blend of fragrant and luxurious oils like tamanu and monoi, these 7 shades will help you pinpoint the exact shade of blonde your client is looking for. Blonde Life Demi Gloss is an incredibly versatile tool in your hair-color collection, with intermixable shades to give you a broad spectrum of blonde options. A 1:1 mixing ratio, 20-minute processing time and a built-in bond-builder makes spectacular blondes as simple as they are stunning. 
 

BLONDE LIFE QUICK TONE LIQUI-CREME 

Got 5 minutes? Then you have enough time to achieve fantastic blondes on prelightened clients with Blonde Life Quick Tone Liqui-Creme. Counteract unwanted undertones with individual shades of Sand, Silver, Violet and Clear, or mix them for more strategic toning! Blonde Life Quick Tone is formulated with anti-breakage tech and nourishing Arginine complex, making it   perfect for revitalizing damaged and overbleached hair in a flash.

You already know that Marlo Beauty Supply is home to the best brands at the lowest prices in the beauty business, and we’re thrilled to carry this wave of Joico products to support our hair color pros! Bring some Joi to your salon and shop these Joico color favorites today.