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More Texture, More Profit: The Power of True Shapes Acid Wavefeaturing Abba
Looking for ways to boost your revenue and expand your clientele? It’s time to incorporate texture services in your salon! Not only do these services enhance natural hair, but they also create new styling opportunities and additional income streams.
The ABBA True Shapes Acid Wave is a game changer for texture services - allowing you to curl, color and shampoo all in the same day! The formula, enriched with sodium hyaluronate and panthenol, deeply conditions while delivering true-to-rod-size, resilient curls with a silky, natural-looking shine. Plus, it’s 100% vegan and cruelty free!
Here are four texture services (with pro tips for how to achieve the looks!) that you can add to your menu with True Shapes to start making more money behind the chair today - no new clients required!
EXPANDING YOUR SERVICES WITH TEXTURE
Beachy Waves
Beach waves are the ultimate way to add movement, volume and a carefree vibe to any hairstyle. Perfect for clients who want effortless, tousled waves for a relaxed, lived-in look, this texturizing service enhances natural texture and creates soft, beachy bends that last!
Pro Tip: Use larger rods (such as white, orange or flexi rods) or mix sizes for loose, natural-looking waves, and twist each section before wrapping to create a more relaxed, tousled texture.
Traditional Curls
Enhance your clients’ natural curl pattern with traditional curls while adding definition, volume and dimension to any hair type. Whether it’s soft ringlets or tight curls, enhancing your clients’ natural curl patterns provides a new styling opportunity for clients wanting to add more texture!
Pro Tip: Using smaller rods in the nape helps maintain a balanced curl pattern, as the weight of crown hair naturally loosens curls over time. To preserve curl longevity, tell your clients to limit heat styling and opt for air drying or diffusing on low heat.
Crown Volume
Texture services that add volume to the crown are the perfect way to elevate any hairstyle by adding lift, body and dimension right where it matters most! Ideal for clients with fine hair or looking to add fullness and lift for a voluminous look.
Pro Tip: For maximum lift, overdirect sections at least 90 degrees and wrap only the crown using a brick-lay pattern to avoid harsh part lines. Leave mid-lengths and ends straighter for a natural look, and roll rods away from the face for a flattering finish!
Curls for Men
Curl enhancement services for men are a game-changer for adding definition, shape and style to natural hair! With the rising trend of natural and textured hairstyles for men, providing curl definition services can attract a wider male clientele looking to embrace their natural hair texture.
Pro Tip: For a more natural, undone curl, twist small sections and secure with clips or sponge rods instead of traditional rolling. Check a test curl early, as coarse hair may need more processing time.
Here are all the tools you’ll need for these texture services:
Texture Service 101
1. Perform a strand test before perming to assess processing time, rod choice, curl pattern and hair integrity.2. Smaller rods create tighter curls, while larger rods produce soft waves or textured curls.
3. Rod placement and wrapping direction affect results; consider volume, length and density. Use subsections no wider than the rod.
4. Curl size depends on rod size, not processing time. Check a test curl by unraveling a rod 1½ turns without pushing hair toward the head.
Increasing Revenue For Your Salon
Add immediate revenue to your business by offering texture services to your existing clients, tapping into new growth opportunities and maximizing profitability!
By diversifying your service menu with texture services and ABBA’s True Shapes Acid Wave, you can tap into new growth opportunities, enhance client satisfaction and ultimately maximize profitability! Shop all things ABBA and texture services at Marlo Beauty Supply.
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