Nail Your Winter Retail with These OPI Faves

featuring OPI

As the weather turns cold, pros know how harsh the elements and constant exposure can be on their clients’ hands and feet. Dry skin and cuticles, age spots, and dull, uneven skin tone are common issues that can pop up. These are all conditions that a nail tech can help alleviate with the OPI Pro Spa line. But, clients who may be nervous about spending time in a salon, as well as continued restrictions out of your control, may cause regular fall/winter appointments to care for nails and skin to be reduced. How do you help your clients between salon visits and still maintain a source of income? Utilize the same OPI Pro Spa products you use during a manicure or pedicure for salon retail!
 

OPI Pro Spa Secret Ingredient: Dermatologist Expertise

You might be familiar with the Pro Spa line, but did you know it was developed with a practicing dermatologist? Inspired by facial skin care that nourishes, protects, and stops the signs of aging, OPI teamed up with Dr. Zena Gabriel, an expert in her field. Combining her skin care savvy with OPI’s knowledge of all things mani/pedi, they created a line of salon-specific formulas that deliver both results and client experience. “Pro Spa does more than just smell good. These formulas take amazing facial skin care ingredients and technologies and use them to create products that bring the same benefits to your hands and feet," says Dr. Gabriel.

With this approach, you can market OPI Pro Spa to your clients as needed maintenance just like moisturizers for the face or lip scrubs and balm to care for chapped lips. OPI Pro Spa products like pocket-sized ultra-nourishing cuticle oil or single-use advanced softening gloves and socks are ideal for clients to keep their hands and feet smooth and soft. In addition, with increased hand washing and harsh sanitizers, even clients who stay faithful to a regular in-salon regimen will need extra care this year.
 

Cuticle Care

During the fall and winter, cold weather coupled with dry indoor heat, as well as several possible internal factors, can contribute to less-than-stellar nail plates. Exposure to harsh drying agents like hand sanitizers and excessive hand-washing also wrecks cuticles. There are two ways to help your clients maintain healthy cuticles outside the salon.

One way to treat dry cuticles at home is for your clients to keep them pushed back. This can help prevent skin tearing and pulling behind the cuticle line. For an at-home cuticle care method, you can recommend OPI Pro Spa Exfoliating Cuticle Treatment. All they have to do is apply a small amount to each nail, leaving it on for at least 30 seconds. Then they can take a reusable cuticle stick and push back the cuticle on each nail. Lastly, they just wipe away the loosened cuticle and are done with no trimming or cutting. How often should they push cuticles back? Cuticle care should be completed as often as possible to prevent tears or damage. Regularly pushing back cuticles will help maintain overall cuticle health, and in time, nipping or trimming won’t be necessary. Another way to avoid ragged cuticles is to apply OPI Pro Spa Nail & Cuticle Oil regularly for conditioning. OPI Pro Spa Nail & Cuticle Oil comes in several different sizes so your client can pick what works best for their lifestyle and method of application.
 

Back to Basics

Another way clients can wreck their nails and damage skin outside the salon is by choosing the wrong treatments without your input or resorting to cheap drugstore brands for DIY manicures and pedicures. If you have smaller, retail-sized nail care items on hand, most clients will opt to buy files, birchwood sticks and even polish remover from you after a service. OPI Expert Touch Removal is effective at removing nail lacquer without drying effects and comes in many retail sale-ready sizes. It sweeps away even the darkest lacquer shades and powers through the glittery and sparkly polishes of the season. OPI Expert Touch Removal, 3.7 oz has a retail value of $5.95, offering a superior price and performance that's gentle on hands and nails.
 

Overall, the OPI Pro Spa line, as well as OPI tools and essentials, are excellent choices for salon retail. Beat the chilly prospects this season, get creative with salon retail and boost your bottom line with OPI!