Pantone Color of the Year 2025: Mocha Mousse
Pantone Color of the Year 2025 is PANTONE 17-1230 Mocha Mousse, an evocative soft brown that transports the senses into the pleasure and deliciousness of coffee and chocolate. According to Pantone, Mocha Mousse is sophisticated and lush, yet at the same time an unpretentious classic. It extends our perceptions of the color brown from being humble and grounded to aspirational and luxe.
“Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence” says Leatrice Eiseman, Executive Director Pantone Color Institute. " Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, PANTONE 17-1230 Mocha Mousse envelopes us with its sensorial warmth.”
But who is Pantone?
Pantone was originally a printing company in New Jersey that specialized in color charts for the cosmetic, fashion and medical industries. Keeping color consistent was not an easy task. Just think about it in the salon - one client’s request for “brown hair” could be interpreted many ways. Do they want gold undertones? Or a cooler shade? Chestnut? Auburn? Espresso?
This confusion is what led Lawrence Herbert, one of Pantone’s employees, to buy the business in 1962 and create a universal language of color with specific formulas (just like when you mix hair color) to standardize exact color matches. If someone wanted a color, they’d ask for a Pantone number, and it would be the same exact color across the globe. His first Pantone Matching System had 10 colors in 1963. With thousands of colors today, Pantone is the industry standard world-wide for color with over 10 million users.
This simplifies the process for graphic designers who are working with manufacturers and retailers. It helps in branding, logos, nail polishes, car colors and any product that has a color involved. Pantone keeps colors consistent.
How is the Color of the Year Chosen?
Since 2000, the Pantone Color Institute, a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, has selected a Color of the Year. To choose the Color of the Year, Pantone’s color experts examine world-wide trends. This can include the entertainment industry, popular art collections and new artists, fashion, all areas of design and popular travel destinations. Factors such as the economy, street life, social media politics and beauty trends in different areas are huge influences, as well.
Mocha Mousse and the Beauty Industry
In a press release announcing the Color of the Year, Pantone also breaks down each industry and how the Color of the Year relates to it. Here are three industries of interest for beauty professionals and stylists.
Mocha Mousse in Hair & Beauty
A soft brown whose warming glow awakens the inherent radiance of individual skin tones across a wide variety of undertones, PANTONE 17-1230 Mocha Mousse highlights the desire for unpretentious authentic beauty and minimalist looks tied to simplicity. Characterized by its earthy refinement PANTONE 17-1230 Mocha Mousse conveys a new subtle sophistication, promoting a pure and organic approach to luxury. Expressing quiet chic PANTONE 17-1230 Mocha Mousse underpins our desire for effortless and unaffected elegance. A versatile shade that works well in matte and sheen applications, PANTONE 17-1230 Mocha Mousse lends itself to blending with many other colors and serves as the perfect base layer for metallic gloss finishes.
Mocha Mousse in Apparel
A trend led fashion color with a rich neutrality PANTONE 17-1230 Mocha Mousse extends our perception of brown, crossing from the humble and earthbound to the luxury and aspirational. Infused with a sensorial warmth that comes through in soft touch weaves, buttery leathers and suedes, cushy velvets, cashmere, angora and shaggy, furry knits that envelope and embrace, PANTONE 17-1230 Mocha Mousse transports our senses into the pleasurable comfort it inspires and invites. At the same time with its lightweight appearance, PANTONE 17-1230 Mocha Mousse lends itself equally to diaphanous and floaty chiffons, silky textures, satins and jersey fabrics that add fluidity and draped elegance.Mocha Mousse in Fashion Accessories
The adaptable, neutral tone of PANTONE 17-1230 Mocha Mousse blends effortlessly with any color, enriching each ensemble with a touch of warmth and refined luxury. Soft and hard fashion accessories harmonize a sense of elegance with inviting warmth, enhancing the visual appeal of any outfit. Soft pieces - from chunky knits to plush scarves - embrace us in cozy comfort, their tactile surfaces inviting touch. Hard accessories, such as eyewear, structured bags and metallic jewelry in PANTONE 17-1230 Mocha Mousse, introduce an elevated sophistication. With gloss or matte finishes, the soft, pinkish warmth of PANTONE 17-1230 Mocha Mousse is beautifully revealed as the color interacts with light.
Here are six featured products with the Mocha Mousse color palette to introduce to your clients.
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