Prime, Colour, Lock and GO: The System Behind Every Knockout Color Result

featuring Aloxxi

Do you want your clients to maintain your great color results after they leave your chair? Of course you do! Are your clients interested in 2.5 times longer-lasting color? To get these results, it starts before your precise formulation. 

Aloxxi has a secret to make an even canvas on which to create your art, while protecting the scalp and removing barriers for better coverage: Aloxxi's ColourPrime Pre-Color Treatment. And when paired with their ColourLock Post-Color Finisher that detangles, shuts down oxidization and locks in color, your client gets the color longevity they’re looking for, and you get more advertisement from the walking, talking billboard that is their hair! 
 

As stylists, we know that uneven porosity throughout the hair absorbs color differently, and no amount of skill at the shampoo basin can fully correct for hair that absorbs the formula inconsistently. ColourPrime solves that problem. A spray-on step that equalizes porosity, calms sensitive scalps and cleanses gently enough that you can skip the dreaded pre-shampoo altogether*, ColourPrime uses microsugars that fill porous areas and give a balanced color deposit. Plus, licorice and chamomile extracts soothe and protect the scalp and help minimize irritation.

Spray on the hair and go straight into your color application - it works ahead of any color or lightening service, whether it's a full head of lightener, a gloss or base touch-up. 
 

The finish matters just as much. At Aloxxi, they say “We lock in color, not shampoo it out”. Once color is rinsed thoroughly (aka when the water runs clear), the cuticle is open, and the hair is at its most fragile. ColourLock closes that gap. Applied for two minutes after rinsing and before styling, it neutralizes peroxide residue, restores the hair's pH and seals the cuticle. It uses the same botanical, antioxidant blend along with select wheat and oat proteins to restore depleted proteins to add elasticity and strength back to damaged hair and Vitamin B-5 to condition and soften the hair. 
 
Together, they bracket every colour service you offer - ColourPrime prepares the hair to take color evenly, and ColourLock, as the name says, locks in the result so it lasts.
 
Prime it, color it, and lock it in to protect your work - and the client relationship - for each and every service, every time.
 

*If the client has excess product, such as hairspray build-up, a light cleanse is recommended.