Professional Salon Blow Dryers:
What Every Licensed Stylist Should Know
One of the most important tools in a professional hairstylist’s arsenal is a good hair dryer. Choosing the right professional blow dryer can make a huge difference in a cosmetologist’s entire day, especially considering the fact that faster drying speed, better styling control, and reduced fatigue can ensure faster services and more predictable results. All of which can mean increased profits for your salon. Therefore, it’s essential for every pro stylist to make this choice wisely. Professional grade hair dryers can't really be compared to the ones you find in a typical retail store. Along with the advanced technology needed to improve its power, effectiveness, and longevity, a salon hair dryer often comes with a heftier price tag. To help you make your choice, the professional stylists at Marlo Beauty have gathered some important points to consider when purchasing a new hair dryer for your salon.
Choosing Professional Hair Dryers for Your Salon
Every professional blow dryer will have advanced technology that dries hair faster, powerful AC motors to produce stronger airflow, greater attention to features and design, and a longer working life (approximately 2,000 hours). Here are all the elements that should be considered when purchasing a hair dryer:
Ergonomics: A well-built dryer should have a comfortable handle with well placed settings, as well as good overall balance to help prevent hand fatigue. Even a lightweight dryer that’s built without ergonomics in mind can cause undo stress on a stylist’s hands and wrists.
Warranty: Read warranty coverage carefully. Some manufacturer’s warranties don't cover shipping fees, and shipping the dryer to the manufacturer and back might cost nearly as much as replacing it outright. By purchasing your dryer from a pro beauty supplier, you are often granted additional coverage by their return policy. Also keep in mind that there are other less-than-obvious ways to void your warranty, such as buying from an unauthorized dealer, failing to unplug the dryer or wrapping the cord around the dryer when storing it.
Hair Dryers for Salon Retail
Just as your clients rely on your professional opinion for advice on the best care and styling products to maintain their color and keep hair healthy, they also should depend on your salon to provide better-than-standard retail appliances. By offering hair dryers that are better quality than what your clients can typically purchase at big chain retailers, you’re simply providing an additional pro service they’ll appreciate.
When purchasing dryers to retail in your salon, look to a pro-only beauty supplier to offer quality salon appliances at wholesale prices, so that you can mark them up the average 40% margin and still offer your clients a great deal. This can be a fantastic way to boost retail profits in your salon and build on trusted relationships with your clients.
Key Points of Retail Dryers:
- Less expensive than professional dryers
- DC Motors: Less powerful, but lighter in weight
- Easier to handle: lighter, less "powerful"
- Approximately 500 hours working life