Protect Your Clients' Color Investment

featuring Rusk

Protect your clients' color investment with the new Rusk Color Care! There are new 2 regimens in the line - VHAB, which is specialized to keep blondes light + bright and COLORx, which protects hair color. Plus, the 2 Minute Masque works with both to treat and transform all shades!

"I tell my guests, I have their hair for 2 hours. They have it for 2 months. Rusk's brand new haircare line is the perfect regimen to take home to lock in and protect their hair color," says Gina Bianca, Rusk Global Color Director. "There is so much value in this system and it's going to change the game when it comes to your hair color."

What makes this haircare so effective? All 5 products use P3 Technology™ which is powered by a wheat protein that is positively charged and attracts to the damaged hair that is negatively charged.

How it works:
  Pinpoints where the hair needs to be repaired
  Penetrates deeply into the hair shaft to strengthen, reduce breakage and mend split ends
  Protects hair’s outer layer to create a barrier to help color last longer, reduce frizz and enhance shine
Results: Stronger, silkier, smoother hair and long-lasting color!
 

The New Rusk Color Care Regimens

VHAB
Rusk VHAB is an ideal in-salon backbar treatment or an at-home color care retail option for toning blond, gray and highlighted hair. The sulfate-free shampoo and weightless conditioner contain a blend of violet pigments to counteract brass and brighten, while helping replenish lost proteins and increase hair volume, creating fuller, healthier hair.
 

COLORx
When used together, COLORx's sulfate-free shampoo and weightless conditioner help repair and condition from root to tip without weighing the hair down. This system extends color vibrancy and protects from fading in between services up to 35 washes.
 

Rusk 2 Minute Masque
Take 2 minutes to treat and transform your client's hair! Rusk's (aptly named) 2 Minute Masque is a quick add-on service with major transformative results for beautiful, conditioned, hydrated hair. "The 2 Minute Masque is my most favorite product out of our new care line," says Rusk Global Creative Director Matt Swinney. "I use it on my hair colors. I use it on my hair cuts... because this product is going to extend the life of your hair. It's going to give maximum moisture to the hair. It's going to protect the hair. And it's all going to be done in 2 minutes."

Infused with Microalgae and ingredients inspired by Mediterranean Berry, the 2 Minute Masque helps moisturize the scalp and deeply hydrates hair to restore softness. Ideal as a post-color treatment, pH is optimized to help close the cuticle and seal in color. It's also excellent for salon retail.
 

Learn More about Rusk Color Care!

VHAB and COLORx are available in 12 oz retail sizes (salon retail $29), as well as 33.8 oz pro back bar bottles with a built-in pump top. The 2 Minute Masque is 6 oz (salon retail $30). There are also 2 gift sets that include a 12 oz of each + the masque and a stylist bag (salon retail $88).