Start a new era in salon luxury with Softees Plush Microfiber Towels

featuring Fromm

Used day in and day out in almost every service, towels are a salon staple. It's about time they got their own makeover! Say goodbye to standard salon towels and make room for something new. Introducing the first towel innovation in 15 years from Fromm - Studio Experience Softees Plush Microfiber Towels! Extra soft and gentle, Softees Plush Microfiber Towels allow you to treat your clients to a spa-like experience with the plushest, most luxurious towels. Available in 5 soft aesthetic shades (dark grey, sage, oatmeal, terracotta, granite), these fluffy microfiber towels feature an innovative waffle knit that is 3x more absorbent than cotton and reduces damage to hair.
 

Sage

Oatmeal

Terracotta

Granite

Fromm Studio Experience Softees Plush Microfiber Towels Features & Benefits

 Faster drying for less damage
Pre-drying hair with Fromm Softees Plush towels reduces blow dry time for less heat damage to hair.

 Friction-free
Super soft material is gentle and non-abrasive on fragile wet hair and skin.

 Super-absorbent
Absorbs 3 times more water than cotton towels and 25% more absorbent than regular Fromm Softees.

 Ultra-durable
Withstands frequent machine washing and lasts up to 6 times longer than cotton towels. Beautiful waffle knit finish is attractive and features top-quality sewing for high functioning, long-lasting towels.

 Lint-free
This mutli-use towel is also excellent for nail salons.

 Larger size
20” x 34” is ideal to wrap and pre-dry all hair lengths and saves time on blow drying.

Start a new era in salon luxury.  Fromm Studio Experience Softees Plush Microfiber Towels are the upgrade your clients deserve and the indulgence they'll love.