The DevaCurl Guide: Building Custom Hair Routines by Curl Type

featuring DevaCurl

Every client's curls are unique, which means every curly hair routine should be too! From loose waves to tight coils, healthy curls require the right balance of hydration, strength and styling support to look and feel their best. That's why DevaCurl offers a complete collection of curly hair products designed to customize services for every curl type. 

Whether your client is looking to restore moisture, repair damaged curls, achieve long-lasting definition or add volume, DevaCurl provides solutions that deliver beautiful, healthy-looking results. Use this guide to build personalized curl routines, elevate your services and confidently recommend retail products that help clients maintain their curls at home!
 

WHY IS MOISTURE THE FOUNDATION OF HEALTHY, CURLY HAIR?

Step 1: Cleanse Without Stripping Moisture

Every healthy curl routine begins with a cleanser that removes buildup while preserving the hair's natural moisture balance.

• No-Poo Original gently cleanses without harsh sulfates, making it ideal for clients who need everyday hydration.
• Low-Poo Original provides a lightweight lather while cleansing away dirt, oil and product buildup without drying curls.
• No-Poo Decadence delivers extra-rich moisture for coarse, dry and highly-textured curls that need additional nourishment.

Step 2: Replenish Hydration

Conditioning restores softness, improves slip for detangling and helps curls retain moisture throughout the day.

• One Condition Original delivers balanced hydration while improving softness, enhancing slip for easier detangling and helping curls stay smooth, manageable and defined.
• One Condition Decadence provides richer moisture for dry, coarse and high-density curls.
• CurlHeights Conditioner hydrates while maintaining a lightweight body and bounce for clients who want moisture without sacrificing volume.

Step 3: Treat Dry or Damaged Curls

When curls need extra care, intensive treatments help restore moisture, elasticity and softness.

• Heaven In Hair deeply conditions dry curls to improve manageability while restoring softness, enhancing moisture and helping reduce frizz. 
• Melt Into Moisture Mask delivers intensive hydration while helping reduce dryness and improving curl elasticity.

Step 4: Lock In Moisture & Style

Complete every service with leave-ins and styling creams that keep curls hydrated long after clients leave the salon.

• Leave-In Decadence helps replenish moisture after cleansing while keeping curls nourished, touchable and easier to style without the need to rinse.
• Mist of Wonders Leave-In detangles, refreshes and delivers lightweight hydration.
• Quench 'N Stretch Cream elongates curl patterns while maintaining softness and moisture.
• SuperCream nourishes, softens and enhances curl definition for thicker textures.

HOW DOES BOND REPAIR BENEFIT CURLY HAIR?

Heat styling, chemical services and environmental stress can weaken curls over time. DevaCurl's CurlBond line is designed to help strengthen damaged hair, improve elasticity and support healthier curls!
 

Cleanse & Strengthen

• CurlBond Cleanser gently removes buildup while helping support weakened hair bonds, creating a strong foundation for clients with damaged, color-treated or chemically-processed curls.

Restore Moisture & Repair

• CurlBond Conditioner replenishes hydration while strengthening compromised strands, helping improve elasticity, reduce breakage and leave curls feeling healthier after every service.

Intensive Bond Support

• CurlBond Mask is an intensive treatment that helps strengthen damaged curls, replenish essential moisture and improve overall curl integrity for healthier results. 

• CurlBond Serum helps reinforce weakened hair while improving softness, shine and manageability, leaving curls looking healthier and better protected from future damage.
   

Pro Tip! Incorporate DevaCurl CurlBond products into color and lightening services to help maintain stronger, healthier curls before, during and after chemical treatments.
 

WHY IS PREP IMPORTANT BEFORE STYLING CURLY HAIR?

• Buildup Buster removes stubborn product residue, hard water minerals and impurities without stripping natural moisture.
• Plumping Primer creates the ideal foundation for styling while boosting fullness and improving product performance.

Pro Tip! Use Buildup Buster before deep conditioning treatments to maximize moisture absorption and create a clean canvas for styling.
 

HOW CAN STYLING PRODUCTS ENHANCE CURL DEFINITION?

Every curl pattern has unique styling needs, and DevaCurl's defining products help create customized finishes based on each client's texture, desired look and level of definition.
 

Lightweight Definition

Perfect for waves and clients who prefer natural movement.

• Light Defining Gel enhances natural curl and wave patterns with lightweight hold, creating soft, touchable definition without stiffness or buildup. 
• Wave Maker enhances wavy and loose curl patterns by adding texture, separation and lightweight definition. Ideal for clients looking for effortless, beach-inspired waves with a soft, natural finish.

Medium to Strong Hold

Ideal for long-lasting curl definition and humidity resistance.

• Quench 'N Define Gel helps define curly hair while providing hydration, flexible hold and frizz control. 

• Ultra Defining Gel provides stronger hold for clients who need extended curl definition and humidity protection. 

Moisturizing Cream Stylers

Great for clients seeking softness, hydration and enhanced definition.

• Styling Cream enhances curl definition while providing lightweight moisture and frizz control. 
• SuperCream delivers rich moisture and curl definition for dry, textured hair types and helps soften strands, improves manageability and enhances natural curl patterns. 
• Quench 'N Stretch Cream is ideal for clients looking to reduce shrinkage, enhance length and create smoother, more stretched curl styles.
• CurlHeights Cream enhances curl definition and helps create fuller-looking curls with moisture, movement and a lightweight finish.

HOW TO ADD VOLUME TO CURLY HAIR WITHOUT SACRIFICING MOISTURE?

Many clients want fuller, more voluminous curls without compromising moisture or definition. The DevaCurl CurlHeights collection creates lightweight, hydrated styles with enhanced body, bounce and natural movement.
 

Cleanse & Condition

• CurlHeights Cleanser gently cleanses while supporting natural volume, helping remove buildup and impurities without leaving curls feeling heavy or weighed down.

• CurlHeights Conditioner hydrates without weighing curls down, helping maintain softness, movement and lightweight body for fuller-looking curls.

Style for Lift

• CurlHeights Cream enhances body while defining curls, helping create fuller, more voluminous styles with moisture, softness and natural movement.
• SuperMousse creates airy volume with flexible hold, helping boost curl shape and lift while maintaining a soft, touchable finish.

• Frizz-Fighting Volumizing Foam boosts lift while controlling frizz, helping create smooth, voluminous styles with long-lasting body and definition.

Refresh & Finish: Keep Curls Looking Salon Fresh

Help clients extend their style between appointments with products that refresh curls, control frizz and maintain shine.

• Styling Cream enhances curl definition while providing lightweight moisture and frizz control. 
• SuperCream delivers rich moisture and curl definition for dry, textured hair types and helps soften strands, improves manageability and enhances natural curl patterns. 
• Quench 'N Stretch Cream is ideal for clients looking to reduce shrinkage, enhance length and create smoother, more stretched curl styles.
• CurlHeights Cream enhances curl definition and helps create fuller-looking curls with moisture, movement and a lightweight finish.

• Dry No-Poo refreshes curls by absorbing excess oil between wash days, helping revive hair's natural volume and extend the life of your client's style. 
• Flexible Hold Hairspray provides buildable hold while maintaining natural movement, helping secure styles with a lightweight finish that keeps curls touchable and flexible.
• Moisture Seal smooths frizz, locks in hydration and adds lasting shine, helping protect curls from dryness while creating a polished finish.

Whether you're searching for the best professional products for curly hair hydration, curl repair, definition, volume or daily maintenance, DevaCurl offers customizable solutions for every curl type. By matching products to each client's unique texture and hair goals, you can enhance your services, build client confidence and recommend an at-home routine that keeps curls healthy, defined and beautiful long after they leave your chair.

Shop the full DevaCurl lineup at marlobeauty.com! 
 

DEVACURL FAQS

What's the difference between DevaCurl No-Poo and Low-Poo cleansers?

Choosing between these two sulfate-free cleansers comes down to curl type and moisture needs. Low-Poo Original is a lightweight, low-lathering cleanser formulated for medium to coarse curls that benefit from a gentle lather while still preserving natural moisture. No-Poo Original is a non-lathering, deeply hydrating cleanser designed for clients whose curls need maximum moisture retention. As a general guideline, finer or oilier curl types respond best to Low-Poo, while drier, more moisture-hungry curls thrive with No-Poo.
 

Are DevaCurl products safe and tested?

Every batch of DevaCurl product undergoes comprehensive testing - including pH, viscosity, fragrance and microbiological analysis - to meet strict quality assurance and regulatory standards with formulas additionally verified by an independent third-party toxicologist. DevaCurl formulations are also free of formaldehyde and formaldehyde-releasing preservatives, reinforcing the brand's commitment to clean, professional-grade curly hair care.
 

Is DevaCurl suitable for clients with fragrance sensitivities or a sensitive scalp?

DevaCurl fragrance components are formulated in compliance with International Fragrance Research Association (IFRA) global safety standards, though as with many professional beauty products, certain components may be recognized allergens for select individuals. Clients experiencing a reaction such as scalp irritation should discontinue use and consult a dermatologist, so it's worth flagging sensitivities proactively during any new client intake or patch test.
 

How do I select the right DevaCurl line for wavy, curly or coily hair types?

Matching product line to curl pattern is essential for delivering personalized, effective results. The Original line serves all curl types with balanced moisture and the Decadence line delivers rich, intensive nourishment for coarser, drier and more textured curl patterns. Building routines around curl type rather than a one-size-fits-all approach is the foundation of effective curly hair styling.
 

Can DevaCurl help repair and prevent hair breakage?

Breakage is one of the top concerns curl clients bring into the chair, particularly after color, heat styling or environmental stress. The CurlBond collection is specifically engineered to address this - combining bond-strengthening technology with deep hydration to improve elasticity, reduce breakage and restore overall curl integrity. For clients dealing with compromised strands, positioning CurlBond as a targeted repair system delivers the most noticeable, lasting results.