The Hottest Hair Color Trends of 2024

Stay one step ahead of your clients with our guide to 2024 hair color trends! From effortless blends to bold statement colors, here are the hottest color looks sweeping salons this year.
 

Blended Low Maintenance

Blended low maintenance hair color is all about embracing natural beauty with ease. This trend allows your client to enjoy the beauty of seamlessly blended hair color shades that require minimal upkeep. It's perfect for those who want an elevated look without the commitment of frequent touch-ups. This freehand technique creates seamless blends, lightness in all the right places, and looks that well, look natural! Focus on handpainted babylights & brightness around the face.

Nude Blonde

The soft, neutral tones of the nude blonde hair color trend mimic natural hair colors, offering a sophisticated and timeless look to your clients locks. It provides an even amount of both warm and cool tones, which cancel each other out to leave a natural finish.

Rich Reds

As you’ve probably noticed, more clients are embracing the warmth and intensity of rich red hair colors in 2024. From deep burgundies to rich coppers, this trend adds a vibrant hue to your client’s hair. Pump up the intensity and pump up the confidence - this color is a great choice for those clients who want to go bold!

Caramel Balayage

Caramel balayage continues to reign supreme this year! Featuring a beautiful blend of caramel highlights on a darker base, this technique creates a sun-kissed effect that's both chic and natural. It's a favorite for its ability to add dimension and warmth to your client’s cut.

Scandinavian Hairline

Called “a halo for the face”, the Scandinavian hairline is all about embracing a soft and subtle transition between the hairline and skin. A sister to the popular “money-piece, the Scandinavian hairline technique is usually done by either painting or foiling really small sections of hair close together, focusing on brightness around the face.

Icy Platinum Blonde

For those clients who dare to go bold, icy platinum blonde highlights are one of the chicest choices of 2024. This cool-toned and ultra-light shade adds a striking, icy effect to the hair, making it a go-to for those seeking a glamorous and dramatic transformation!

Baby Balayage

Oh baby…baby balayage is here to stay! Delicate and finely painted, this trend mimics the natural highlights seen in children's hair. It creates a soft and subtle look, making it a popular choice for clients looking for a gentle touch of brightness, without a big change or frequent upkeep.

Dark Chocolate Brunette

Chocolate lovers, rejoice! It’s time to indulge in the richness of dark chocolate brunette. This color involves deep, dark brown shades that add depth and warmth to brunette hair. Gaining popularity from the “Old Money” aesthetic on TikTok, it's a luxurious and glamorous look that’s here to stay.

Copper Hair

Speaking of here to stay, copper tones aren’t going anywhere anytime soon. With vibrant and warm tones ranging from red-orange to deep copper, the copper hair color trend is perfect for those who want a fiery finish to their look.

Whether your clients want a low-maintenance look or a total transformation in 2024, Marlo Beauty Supply has every hair color essential you need to get the look!
 

Fall 2024 Hair Color Trends

Midnight Black

Timeless and classic, midnight black, with blue or purple undertones, is making a strong comeback in 2024. This deep and intense hair color provides a bold contrast against various skin tones, giving your client a look that screams sophistication and mystery.

WARM BROWN BALAYAGe

Like a cozy sweater for your client’s hair. This trend incorporates hints of caramel, honey or golden brown balayage on a rich brown base. The base is just as important to achieve this look - it might range from a dark chocolate brown to a lighter, toasty brown depending on your client’s preference. The result is a warm, luminous contrast perfect for the season.
 

ESPRESSO BRUNETTE

A trend that looks as delicious as it sounds. Characterized by its deep, almost black-brown shade, it’s actually a luxurious dark brown that provides a glossy, rich finish, much like the color of a freshly-brewed espresso. Highlights should stay very soft and close in tone to the base color, making for a more multi-dimensional look.