Trending Makeup Looks

Makeup trends change from decade to decade. From the bright blues of the ‘80s to the muted hues of the ‘90s - makeup is always evolving. Maybe never so quickly as right now, as viral trends change daily. Your clients are on top of what’s trending, and we want to make sure you are, too! Here are eight trending makeup looks you need to know for 2025.
 

Latte Makeup

Latte makeup offers clients a new vibe: cozy glam. This latte makeup look mimics the warm tones of a freshly-brewed cup of coffee, focused on rich, brown hues and soft, neutral tones that complement all skin types. Think warm bronzed skin, rich brown smokey eyes (with a hint of gold shimmer) and muted nude or soft caramel shades for lips. The emphasis is on blending shades seamlessly, creating a smooth, flawless finish that radiates warmth.

The perfect professional eyeshadow palette to try the latte makeup trend with? Mirabella’s True to You Nude Eyeshadow Palette.

‘90s Soft Makeup

‘90s kids, rejoice! The ‘90s are back in a big way, and the soft ‘90s makeup trend is making a powerful comeback. This ‘90s makeup look is all about embracing simplicity - featuring subtle contours, soft eyes and understated lips. Opt for a more matte base, neutral eye makeup that focuses on soft brown hues, pencil-thin eyeliner and a hint of mascara. Lip liner is a must to recreate the iconic ‘90s lip, finished with a nude or mauve shade of lipstick. It’s peak nostalgia - and coolness.

Pro tip: to really nail the nostalgia, add a few individual lashes to the outer corner of your client’s top lash line.

Dewy & Glowy Makeup Looks

On the flipside of the ‘90s, the current desire for dewy and glowy makeup isn’t going anywhere. The basis of this dewy makeup trend is to embrace healthy, hydrated skin and create a luminous, natural finish. Utilize dewy makeup products by starting with a hydrating primer or illuminating base, and follow up with a lightweight, non-matte foundation. Highlighters and blush should be placed on the highpoints of the face - cheekbones, brow bone and down the bridge of the nose. Fluff up brows with a gel like Babe Lash Volumizing Brow Filler to complete that effortless vibe.

Underpainting

Underpainting is already set to be one of the top trends for 2025 - the technique by celebrity makeup artist Mary Phillips went viral last year, and for good reason. Instead of layering products on top of the skin, the underpainting technique involves applying contour and blush beneath foundation to create a more natural, blended finish. The result is a soft, yet sculpted look that mimics the way light naturally hits the face.

To achieve the underpainting makeup look, start by applying contour and blush (cream or liquid works best for this technique) to the skin, then apply foundation on top. Be sure to place bronzer and blush where bone structure is accentuated: hollows of cheeks, along the jawline and on the temples.

Great tools are your best asset here, and Mirabella has you covered.

Boyfriend Blush

Boyfriend jeans…make way for boyfriend blush. This boyfriend blush trend is more simple than it sounds - it’s all about using blush to look like a natural flush. Apply generously - over the nose and cheeks, with a quick swipe on the temples to finish. Use rosy pinks, soft peaches and corals depending on what’s best for your client’s skin tone. Keep the rest of the look light, natural is the name of the game here!

Blurred Lip

Take it from the French - blurred lips are a trend that never goes out of style. The “cool French girl look” is dependent on a good blurred lip, which appears more natural than the precise lines of a traditional lip look. Lip color is smudged and diffused for a more effortless, lived-in finish. Start with a lip liner that is slightly darker than your client’s natural lip. Use your finger or a small lip brush to smudge and blur the edges of the liner into the center of the lips. On top, apply lipstick and follow the same technique.

Psst: “Sealed with a Kiss” Lipsticks from Mirabella are your kit’s blurred lip BFF.

 

Red Blush

While soft pinks and cozy corals have ruled viral trends, 2025 is ushering in a new era of more vibrant, bold blush - specifically, red! The key to not making your red blush look clown-ish? Keep the rest of the look natural - a neutral eye and soft lip keep the focus on the bold cheeks. And remember - red comes in many different forms! Choose the undertone for your red blush that works best for your client’s skin - a slightly cool, purple or orange undertone can make a world of difference when flattering your client’s skin tone.
 

Eyeshadow Under Eye

Look out eyeliner, you’ve got some competition with under eye eyeshadow! Instead of the usual under eye liner (which can sometimes appear harsh) makeup lovers are embracing colorful or metallic eyeshadow applied beneath the lower lash line. Complementary hues like golds, espresso browns or blue-ish black shadows can be lightly applied along the lower lash line, blending outward for a diffused, lived-in finish. Perfectly edgy, yet effortless.
 

Marlo Beauty Supply: Your Home for Professional Salon Makeup

Your clients come to you for what’s hot in beauty - Marlo Beauty Supply is where the pros come to get everything you need to stay ahead of the trends. Shop professional makeup, skincare, makeup applicators, removers and more at Marlo Beauty Supply!