Four New Shades: Wella Color Charm Permanent Liquid Toner

featuring Wella

Command a superior tone and kick major brass - Wella Color Charm has added 4 new Permanent Liquid Toner shades to correct and neutralize brass after lightening. In addition to 8 exisiting options, the new on-trend choices include 2 cool, 1 warm and 1 pastel-enhancing. The #1 permanent toner in the US, Wella's toners are gentle on hair, with up to 90% less breakage than using lightener alone.

For naturally blonde or pre-lightened hair, long-lasting Wella Color Charm Permanent Liquid Toners are the finishing step to enhance or neutralize warm or cool tones for the perfect shade. Vegan and free of parabens, blonde your way and take control of your toning with Wella Color Charm Permanent Liquid Toners!

New Shades: Wella Color Charm Permanent Liquid Toner

T05 Pale Rose Blonde

T19 Pearlescent Blonde

T30 Sheer Golden Blonde

T81 Intense Ash Blonde