Four New Shades: Wella Color Charm Permanent Liquid Toner

featuring Wella

Published: 04/22/2024

Command a superior tone and kick major brass - Wella Color Charm has added 4 new Permanent Liquid Toner shades to correct and neutralize brass after lightening.

New Wella Color Charm Collection: Vivid Darks

featuring Wella

Published: 04/15/2024

Lead your clients out of the dark and into vivid color! With Wella Color Charm Vivid Darks you can easily achieve healthy, vibrant hues on naturally dark hair. This permanent cream color lif...

Say Bye to Brassy Hair with Wella Color Charm Permanent Creme Toners

featuring Wella

Published: 01/01/2023

Say bye to brassy hair and hello to the best blonde shades for 2023 with new Wella Color Charm Permanent Creme Toners! From the makers of the #1 permanent toner in the US, Wella's 8 new crem...

Be a Boss in Gloss - Wella colorcharm Demi-Permanent Color

featuring Wella

Published: 06/10/2022

Be a boss in gloss! Introducing new Wella colorcharm Demi-permanent color - now in 21 shades - to gloss, tone, refresh or enhance, delivering shiny, healthy-looking hair with less damage.

Lightening + Color Correction 101 - Zoom Virtual Event

featuring Wella

Published: 03/01/2022

Need a refresh on lightener basics and want to learn how to lift and highlight like a pro? Join Wella Top Artist Luis Rodriguez for a Marlo Beauty Supply Zoom class where he’ll break down ...

Wella colorcharm PAINTS Metallic Collection

featuring Wella

Published: 01/06/2022

Unleash a world of creative freedom with Wella colorcharm PAINTS: vibrant, semi-permanent hair color with a fully intermixable palette. Rainbow shades. Berry blends. Tropical tones. And now,...

WELLA colorcharm 101

featuring Wella

Published: 11/17/2021

New to WELLA colorcharm and want to learn more about the brand? You’re invited to an exclusive Marlo Beauty Supply Zoom class with WELLA colorcharm Top Artist Luis Rodriguez.

Head to the Tropics with Wella Paints

featuring Wella

Published: 01/26/2021

From the sunny sands of Bermuda to crashing blue waterfalls in Indonesia, Wella Color Charm Paints has a color to transport your clients to the destination of their dreams. For 2021, four ne...

Wella Color Charm Paints Berry Collection

featuring Wella

Published: 08/24/2020

Wella Color Charm Paints introduces 3 new freshly squeezed berry shades - Strawberry, Raspberry and Mulberry. Always in season, these new semi-permanent colors are sweeter than fruit on the ...

Wella Color Tango Toners

featuring Wella

Published: 12/12/2018

Introducing Wella Color Tango Toners - the final step after pre-lightening to get the cool or warm look your client desires. Wella Color Tango Toners are formulated as a cream lotion to spre...

Wella Color Charm Painting Balayage System

featuring Wella

Published: 09/18/2018

Wella introduces the Painting™ Balayage System - a clay-based lightener and dedicated developer for natural-looking highlights. Maximum professional results are achieved when the Wella Pai...

PAINTS - California Sunset Technique

featuring Wella

Published: 04/03/2018

The California Sunset Wella colorcharm PAINTS technique uses the perfect color combination for those wanting to capture the brilliance of a summer sky at dusk. Learn how you can replicate th...

See it. Create it. PAINTS.

featuring Wella

Published: 02/05/2018

See it. Create it. Wella colorcharm PAINTS™ Intermixable Semi-Permanent Hair Color Express yourself like a true artist, with a palette of the world’s most wondrous colors. 14 Vivid and...