Inside Wella Color Charm Permanent Cream Hair Colorfeaturing Wella
Choosing the right permanent hair color involves more than selecting a shade. Coverage, consistency, hair condition and the desired level of lift all play a role in achieving the desired result.
In case you missed it, Wella Color Charm Permanent Gel Hair Color has been reformulated as a cream, combining the long-lasting color professionals know and trust with new technology and nourishing ingredients they'll love. Designed to help protect hair bonds and reduce damage during coloring, Wella Color Charm Permanent Cream Hair Color delivers even color from root to tip while improving hair feel, shine and manageability.
Available in 62 shades with up to 100% gray coverage, the collection offers versatility for a range of services, from root retouches and color deposit to changing natural hair color.
Here's a closer look at what's changed, how the formula works and what professionals should know about mixing ratios, selecting the right developer and determining processing times.
Goodbye Gel, Hello Cream: What's Changed?
For pros familiar with Wella Color Charm Permanent Gel Hair Color, the transition to cream is a significant update to the Color Charm line.The updated formula builds on the strengths of the original color line with added conditioning benefits and built-in BondGuard technology. It’s designed to leave hair feeling softer, smoother and more manageable while maintaining the long-lasting color performance professionals expect from Wella Color Charm.
Finding Your Shade in the Cream Collection
If you've been using Wella Color Charm Permanent Gel, you may need to adjust your shade selection when transitioning to the cream formula.
To simplify the process, Wella has created a Shade Conversion Chart that identifies the closest available match to your previous Permanent Gel shade in either Permanent Cream or Permanent Liquid Hair Color.
Use the chart as a reference when selecting shades for existing clients, particularly when maintaining a consistent color result is a priority.
Understanding BondGuard Technology
One of the key features of Wella Color Charm Permanent Cream Hair Color is its built-in BondGuard technology. What does BondGuard actually do? It helps protect hair bonds and combat damage during the coloring process.
For additional protection, Wella recommends following the color service with Wella Color Charm Post Color & Lightening Treatment. When used together, the products deliver up to 90% less breakage.
This added protection is especially relevant when considering the condition of color-treated hair and maintaining hair integrity through ongoing color services.
Nourishing Ingredients & Conditioning Benefits
Wella Color Charm Permanent Cream Hair Color contains five nourishing lipids, along with shea butter, jojoba oil and acai berry extract. These ingredients help moisturize and condition hair during the coloring process, contributing to improved softness, smoothness and manageability.
Beyond its conditioning benefits, the formula also delivers luminous shine, complementing its long-lasting color performance for beautiful, healthy-looking results.
A Formula You Can Feel Good About
As clients and stylists become more mindful of the ingredients in the products they use, knowing what's in a formula (and what isn't) matters. Wella Color Charm Permanent Cream Hair Color offers a few additional features worth sharing with ingredient-conscious clients:
- Vegan-friendly formula with no animal-derived ingredients
- Free of parabens and phthalates
For clients who have specific ingredient preferences, these details can be an important part of choosing professional hair color. Being familiar with the formula also helps stylists answer questions and make informed product recommendations during consultations.
A Spa-Inspired Color Experience
The updated cream formula features an added benefit: a spa-inspired fragrance that blends fruity and floral notes with warm, woody undertones. Bergamot, lychee and pear are complemented by lily of the valley, rose and violet, while cedarwood, sandalwood and vanilla round out the scent profile. The fragrance adds a pleasant touch to the salon color experience for stylists and clients alike.
62 Shades, Endless Possibilities
With 62 vibrant, long-lasting shades, Wella Color Charm Permanent Cream Hair Color offers versatility for a variety of salon services, including gray coverage, root retouches, color deposit and natural hair color changes.
Putting Color to Work: Salon Applications
Gray Coverage:
Delivers up to 100% gray coverage with saturated, opaque color results. For maximum coverage, Wella recommends processing for the full 45 minutes.
Color & Root Retouching:
Ideal for addressing regrowth and refreshing color while maintaining even results from root to tip.
Color Deposit Services:
For clients looking to maintain their current level, deepen their shade or make subtle color adjustments, the collection offers deposit-focused options when paired with the appropriate developer.
Natural Color Changes:
The range of shades and compatible developer strengths allows colorists to select an approach based on the client's starting level and desired lift.
How to Mix Wella Color Charm Permanent Cream Hair Color
Wella Color Charm Permanent Cream Hair Color uses a 1:2 mixing ratio with Wella Color Charm Developer.Combine one part permanent cream hair color with two parts developer.
The cream formula can be applied using a bowl and brush or an applicator bottle, depending on the service and preferred application technique.
Choosing the Right Developer
Developer selection affects both color deposit and lift. Wella Color Charm Permanent Cream Hair Color is designed for use with 10, 20, 30 or 40 volume Wella Color Charm Developer.Pro Tip: Consider the Starting Level Before Selecting a Developer
Choosing the right developer starts with evaluating the client's natural level, hair condition and desired result. A higher volume isn't always the better choice, particularly when the goal is color deposit rather than lift.Keep in mind that developer strength alone doesn't determine the final result. The starting level, selected shade and processing time all influence color performance, so it's important to consider these factors together and follow Wella's recommendations for the specific service.
Processing Time & Gray Coverage
Wella recommends a standard processing time of 30 to 45 minutes for Permanent Cream Hair Color.A full 45 minutes is recommended for:
- Maximum gray coverage
- High Lift shades
- Red shades
Allowing the full processing time for these services helps ensure the color develops as intended.
From gray coverage and root retouches to all-over color changes, Wella Color Charm Permanent Cream Hair Color offers versatility for a wide range of salon services. With reliable color performance, built-in bond protection and conditioning benefits, it's a practical addition to any professional color lineup.
Explore all 62 shades and discover how Wella Color Charm can fit into your everyday color services.
Shop Wella Color Charm Permanent Cream Hair Color at Marlo Beauty Supply!
Wella Color Charm Permanent Cream Hair Color Pro Questions, Answered
Can I use my existing Wella Color Charm Permanent Gel formulas with the new Cream Hair Color?
When transitioning from Permanent Gel to Permanent Cream Hair Color, don't assume your existing formulas will produce identical results. Use Wella's Shade Conversion Chart to identify the closest available shade, then consider your client's starting level, hair condition and desired result. A strand test can help evaluate the new formula before a full application.
How much developer do I mix with Wella Color Charm Permanent Cream Hair Color?
Wella Color Charm Permanent Cream Hair Color uses a 1:2 mixing ratio. For every 1 oz. of permanent cream hair color, mix in 2 oz. of Wella Color Charm Developer. For a full 2 oz. tube, use 4 oz. of developer.
Can Wella Color Charm Permanent Cream Hair Color be applied to previously-colored hair?
Yes, but application depends on the client's color history, existing shade, porosity and overall hair condition. Evaluate these factors before determining whether to color the regrowth, lengths or ends. Follow Wella's application instructions to avoid unnecessary overlap.
Will Wella Color Charm Permanent Cream Hair Color lighten previously-colored hair?
Permanent hair color generally cannot reliably lighten previously deposited artificial pigment. While permanent color can lift natural hair color, previously colored hair may require a color remover or lightener to achieve a lighter result. Evaluate the client's color history, starting level and hair condition before proceeding.
How long does Wella Color Charm Permanent Cream Hair Color last?
According to Wella Professionals, permanent hair color typically lasts 6 to 12 weeks before noticeable fading, depending on hair porosity, condition, shade and maintenance. For clients receiving gray coverage, root retouches are generally recommended every 4 to 6 weeks to address new growth. Using color-safe haircare products and protecting hair from heat, sun exposure and chlorine can help maintain vibrancy between appointments.
Can Wella Color Charm Permanent Cream Hair Color be used for both gray blending and full gray coverage?
Wella Color Charm Permanent Cream Hair Color is formulated to deliver up to 100% gray coverage. For clients seeking softer gray blending rather than opaque coverage, Wella Color Charm Demi-Permanent Hair Color may be a better option. Choose the formula based on the client's percentage of gray, desired coverage and maintenance preferences.
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