New Wella Color Charm Collection: Vivid Darks

featuring Wella

Lead your clients out of the dark and into vivid color! With Wella Color Charm Vivid Darks you can easily achieve healthy, vibrant hues on naturally dark hair. This permanent cream color lifts up to 3 - 4 levels - no bleach needed - and helps combat damage with a built-in metal purifier. Plus, 5 nourishing lipids leave hair soft and smooth to the touch with seamlessly even tone from root to tip. Choose from 4 bold shades (Crushed Copper, Muy Magenta, Ruby Red and Viva Violet) that are vegan, phthalate-free and paraben-free. Discover a whole new dimension of intense color with Wella Color Charm Vivid Darks.
 

Wella Color Charm Vivid Darks SHADES

Crushed Copper

Muy Magenta

Ruby Red

Viva Violet

Features & Benefits

 Recommended for natural dark hair only. Lifts up to 3-4 levels, no bleach needed.

 For all hair types.

 A built-in metal purifier helps prevent damage to vital, healthy proteins in hair during coloring, while also creating a more reliable and even color result.

 Add healthy-looking color as 5 nourishing lipids leave hair soft and smooth to the touch with seamlessly even tone from root to tip.

 Vegan (free of animal-derived ingredients) and free of phthalates and parabens.

 Use only with 30 Volume Developer.

Usage instructions

Mix 1 part Wella Color Charm Vivid Darks hair color with 1 part Wella Color Charm 30 volume cream developer. Apply to the hair using a bowl and brush. Develop for 30-40 minutes, then rinse, shampoo, and condition.