Say Bye to Brassy Hair with Wella Color Charm Permanent Creme Toners

featuring Wella

Say bye to brassy hair and hello to the best blonde shades for 2023 with new Wella Color Charm Permanent Creme Toners! From the makers of the #1 permanent toner in the U.S., Wella's 8 new creme toner shades let you neutralize brass and perfect your blonde with up to 90% less breakage.

With 4 icy blonde tones and 4 pastel blonde tones, you can express your creativity behind the chair and create subtle to bold looks with a perfectly even tone from roots to ends. All 8 toners can be used on naturally blonde or pre-lightened hair and are free of gluten, phthalates, parabens and animal-derived ingredients. Take control of your toning with Wella Color Charm Permanent Creme Toners!
 

Wella Color Charm Permanent Creme Toners Pastel Blondes

T96 Muted Rose
 

T50 Pink Blossom
 

T68 Lavender Silk
 

T86 Radiant Lilac
 

Wella Color Charm Permanent Creme Toners Cool Blondes

T12 Silver Mist
 

T16 Polar Ice
 

T38 Ivory
 

T69 Pearl Gray
 

before & Afters

Toning with T50 Pink Blossom

Toning with T16 Polar Ice