The Best of Both Worlds - Color and Conditioning!featuring Wella Professionals
Give your clients the best of both worlds - color and conditioning! With Wella Professionals Color Fresh Mask, you can transform, tone or revive color while leaving hair feeling moisturized and smooth with stunning gloss. These temporary color depositing masks are ideal for a speedy in-salon, at-the-bowl service or excellent for salon retail to help your clients maintain professional color between appointments. All with zero damage to the hair and beautiful true-to-tone fading! There are no animal-derived ingredients and they're free from silicones. Designed for weekly use with results visible in 10 minutes, Wella Professionals Color Fresh Mask is a dynamic duo in ONE bottle!
What makes Wella Professionals Color Fresh Mask so unique?
Appropriate for toning services for gray coverage, highlights, balayage or all-over color application, Wella Professionals Color Fresh Mask is formulated with Wella Professionals’ carefully-selected semi-permanent dyes for professional results plus care ingredients that leave the hair feeling healthy.
Color Deposit - The direct-acting dyes gently attach to the outer layer of the hair. Depending on the hair structure and porosity, the intensity of the color result can vary.
Damage Prevention - A smoother cuticle enables the comb to glide through the hair, reducing stress and resulting in less tangles and increased manageability.
Visible Shine - Rich care ingredients give hair visible shine and leave hair feeling fantastic.
Who WILL benefit from Wella Professionals Color Fresh Mask?
There isn’t just one type of client for the Color Fresh Mask. There is a mask choice for anyone who sits in your chair. Some want a toning service to gently shift color. Some clients would like to maintain their professional hair color. And some want a bold transformation from their everyday look or to create a playful twist with their tones!
Neutralize and reduce brassy tones
Revive and refresh salon color
Create stunning transformations
13 different shades in 2 Ranges
Choose from 9 blonde, brunette and red shades
For natural-looking enhancements, with a pleasant fragrance
• Color and shine enhancement
• Contains Avocado Oil
• Delightful fragrance
Choose from 4 bold, vibrant shades
For a visible color transformation
• True-to-tone fading
• Contains Argan Oil
• Fragrance free
Professional Q & A
Pro talk with stylists Lindsay Perez and Jennifer Ng
Why do you choose to carry Wella Professionals Color Fresh Mask in your salon?
Lindsay: The formula is very gentle and conditioning with avocado, apricot kernel and argan oils, yet effective when you need to quickly refresh your client’s color and condition at the same time. Plus, the shade palette ranges from natural, rich brunette to vibrant pink so there is something for everyone.
Jennifer: They are a quick and easy way to refresh the tone in the hair and also incorporate fun pops of color with low commitment.
Do you have any tips on how to retail Color Fresh Masks?
Lindsay: I recommend setting up a display in a place that’s visible to the client. I like to ask clients during the consultation about their at-home maintenance and how often they want or can come back to the salon for root touch ups or glossing. This is an easy way to bring up Color Fresh Masks as a way to extend the longevity of their color and health of their hair. If I use it as a toner at the shampoo bowl, I make sure to explain what I’m using, the benefits, show them the bottle and let them know it’s available for purchase.
How do you talk to your clients about them?
Lindsay: I present Wella Professionals Color Fresh Mask as a conditioning treatment with built in color so they can do their own color gloss at home and keep their color looking fresh in between visits.
Jennifer: I actually made a swatch ring so I love showing them all the shades and I walk them through how easy it is to use to refresh their tone when needed.
Any professional tips you give your clients?
Lindsay: I recommend they start by detangling their hair before applying and section their hair in 2-3 sections depending on the density of their hair. Also, wear gloves especially if using a darker or vibrant shade.
Jennifer: I recommend using gloves for all applications especially for the heavily pigmented tones. We don’t recommend mixing the shades together so I would just recommend one shade per client. Always apply on shampood, towel-dried hair.
As a pro stylist, what do you like best about Color Fresh Masks?
Lindsay: I love that they are easy to use, process in as little as 10 minutes and leave the hair feeling amazing!
Jennifer: I love using them for clients who want low commitment and subtle changes in tone for their hair. Whether it's changing from a warmer blonde to a cooler blonde or to a soft pink, it allows me to be creative and for them to have something at home to maintain their color until their next appointment. The next time they are back in the salon, we can change the color and provide another tone for at-home maintenance.
Wella Professionals Color Fresh Mask