Trend Watch: Ardell Lashes

featuring Ardell

Worn and loved by celebrities, makeup artists, and beauty lovers around the world, Ardell has a lash style to fit every client's needs, from lush looks to natural glamour. Constantly changing to meet current trends and continually improving lash technology, here are the latest lash obsessions from Ardell, now available at Marlo Beauty!
 

Ardell TexturEyes
The TexturEyes Collection amps up lashes with tousled texture, full volume and length for a lived-in, undone effect. Your clients won't be able to tell where their real lashes end and these begin.  This collection has six all-new lash styles that are playfully tousled and super wearable for a fresh, modern take. Beautifully crafted from 100% textured natural hair on a comfortable Invisiband®,  uneven lengths adds multi-dimensional effects. It’s no longer a one-style-fits-all approach. Each style offers the most distinct lash fibers to create fullness and volume for the first ever uniquely textured lashes.

• Lash Style 575 is subtly flared with staggered curls for a fluffy effect.
• Lash Style 576 is flared, curled, and ultra-textured for a fearless, standout look.
• Lash Style 577 is the most subdued style from the collection which is great for newbies: it’s lightly flared and features slight clustering for a feathery, 3D result.
• Lash style 578 is also clustered but it has a more dramatic and flirty flare than 577, so it’s a little sexier.
• Lash style 579 creates the perfect bright and wide-eyed effect, with its longest fibers in the center. You end up with feathery, textured layers and an alluring rounded silhouette.
• Lash style 580 features an eye-brightening rounded silhouette, tousled alternating layers, and sultry long lengths for a super dose of shaggy texture. Think: sexy bedhead, but for lashes!

Ardell 8D Lashes
Maximize dimension and volume with the 8D Lashes collection. Four beautifully voluminous styles are inspired by professional volume lash extensions (like Russian Volume and Mega Volume), but achieved with the ease and convenience of a strip lash. Multi-dimensional layers provide volume without the weight on a comfortable Invisiband®.

• 8D Lash 950 is dark and voluminous
• 8D Lash 951 has clustered layering
• 8D Lash 952 has feathered and multidimensional layers
• 8D Lash 953 is feathered and flared

Ardell Lift Effect Lashes
For clients looking for lashes that mimic the Lash Lift perming process, Ardell's Lift Effect Lashes provide just the right amount of curl. There are 6 eye-opening styles that naturally lift, open and widen the eyes. These natural lashes have a unique look and are short to medium length with very light to light volume, on the comfortable Invisiband®.

• Lift Effect 740 - flared, medium length with criss-cross curls
• Lift Effect 741 - flared, short length with layered curls
• Lift Effect 742 - slightly flared, medium length with criss-cross curls
• Lift Effect 743 - rounded, short length with multidimensional curls
• Lift Effect 744 - rounded, medium length with lightly accentuated curls
• Lift Effect 745 - rounded, short length with layered curls

Ardell Magnetic Naked Lashes
Magnetic lashes now available in your favorite Ardell Naked Lash styles. Blending seamlessly with no adhesive needed, these lashes work with both Ardell Magnetic Gel Liner or Liquid Liner. Simply apply magnetic liner and then place on the Ardell Naked magnetic lash style of choice! These 5 barely-there lash styles enhance eyes subtly and naturally with lightweight lash volume. This collection is perfect for first-time false lash users as an introduction to strip lashes and also for avid false lash wearers with shorter, sparser natural lashes or with a preference for lighter, natural styles.

• Magnetic Naked Lash 420 - light criss-crossing and shortest length for the most natural look
• Magnetic Naked Lash 421 - mid-length and volume with criss-cross layering
• Magnetic Naked Lash 422 - mid-length with wispies layering creates an eye lifting effect
• Magnetic Naked Lash 423 - mid-length with layers of fine fibers add subtle volume and length
• Magnetic Naked Lash 424 - shorter length wispies effect lash with double layered curl lifts and defines ey

Ardell Magnetic Liquid Liner & Strip Lash Kit
A new innovation in magnetic lashes allows you to apply magnetic lashes with a liquid eyeliner in just 2 steps: #1 apply magnetic liquid liner. #2 place magnetic lashes into place. It’s just that easy! No adhesive needed. These kits are great for salon retail and especially recommended for any client who wants to start out using magnetic lashes. The Magnetic Liquid Liner & Strip Lash Kit is available in 4 of Ardell's most popular lash styles; 110, Demi Wispies, Wispies, and Accent 002. The included magnetic liquid liner has a precision tip applicator and dries matte black. It is long-lasting, waterproof, formaldehyde free, latex free, and paraben free.

Ardell X-Tended Wear Lash System
Take the hassle and the upkeep out of having beautiful lashes. Ardell X-Tended Wear Lashes is an innovative new way to apply faux lashes that lasts up to 6 days' worth of seamless, oh-so-natural looking enhanced lashes without nightly removal. The lash segments are applied under your natural lashes for the most undetectable lash enhancement. This system is a time-and-budget-friendly alternative to lash extensions and are available in Ardell's best-selling styles: 105, 110, 135, and Demi Wispies.